Yesway is continuing to grow its CBD repertoire with the addition of Alkaline Water's A88CBD ingestibles to its lineup.
"We are excited to announce that our A88CBD lemon-lime flavored water and four flavors of our gummies will be carried by one of the fastest-growing convenience stores chains in the U.S.," said Ricky Wright, president and CEO of Alkaline Water. "Yesway merged with Allsup stores in November of 2019 to create a leading c-store operator with almost 402 retail locations and growing. This is a meaningful win for our A88CBD brand and came in coordination with our CBD-focused DSD partner, BettermentRS. They will also assist with fulfillment efforts to all Yesway stores."
Founded in 2012, Alkaline Water is a lifestyle water brand. Its flagship product, Alkaline88, features a proprietary electrolysis process to deliver an 8.8 pH balanced alkaline drinking water. In 2019, the company launched A88 Infused Beverage Co., which houses the company's CBD water and flavor-infused water.
In 2020, A88 Infused Products debuted to include the company's lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp, powder packs, oil tinctures, capsules and gummies.
Fort Worth-based Yesway broke into the CBD space last spring when it partnered with BettermentRS — a health-and-wellness company based in the same city — for procurement, distribution and training in the CBD space.
The retailer's current CBD offerings include supplements, topicals, shots, confectionery, smoking and non-smoking and packaged beverages.
Yesway, the retail arm of BW Gas & Convenience Holdings, operates 402 stores in Iowa, Texas, New Mexico, Oklahoma, Kansas, Missouri, Nebraska, South Dakota and Wyoming.
This article originally appeared on CSNews.