Skip to main content

Warfighter Hemp creates CBD sanitizer gel, spray

salazar

Boulder, Colo.-based CBD company Warfigher Hemp is debuting an offering meant to bring CBD to the fight against the novel coronavirus. The company is introducing and antiseptic sanitizer gel and spray with CBD. 

Warfighter’s 8-oz. CBD antiseptic sanitizer gel pump retails for $19.99 and includes 8-% ethyl alcohol, glycerin, aloe gel, water, lavender oil, hydrogen peroxide and 800 mg CBD distillate. The 4-oz. antiseptic sanitizer spray includes 400 mg of CBD distillate, as well as ethyl alcohol, glycerin, water, lavender oil and hydrogen peroxide. It retails for $15.99. 

Warfighter Hemp said that for each sale of its gel or spray, it will donate a bottle to first responders, hospital workers and other front-line personnel, sent by the case to pre-registered entities. For founder Steve Danyluk, the creation of the sanitizers was driven by a need gap he saw. "There was virtually nothing available, and what was available was so exorbitantly priced it should be criminal,” he said. “ That's when I talked to my partner, Henry, at the farm in Colorado and found out he had been thinking about the same thing."

Luckily, the pivot to sanitizers was helped by the presence of a lot of glycerin as part of its normal operations. 

"Because we use organic ethyl in the extraction process when separating CBD from industrial hemp, ethyl is an ingredient which we have an abundance of at the farm," said Henry Strazza, Warfighter Hemp COO. "Knowing that sanitizer is in high demand but limited supply, we worked a plan quickly to offer our CBD sanitizer lotion for those who need it most: our nation’s veterans in the VA Healthcare system."

The company noted that the average age of a veteran is 58, and many have underlying health issues, making it a vulnerable group. Danyluk founded the company to offer an alternative for veterans struggling with post-traumatic stress disorder and chronic pain, and Warfighter offers a 50% for veterans, first responders and caregivers. 

Most Popular Content

2026 OmniShopper Awards Winners

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.
OmniShopper Awards

Inside Kimberly-Clark's Walmart-Exclusive Blend of Disney, Discovery and Play

This case study details the full-funnel program, including retail media, influencers and in-store activations.
Walmart Huggies Disney Aisle Takeover Retailtainment Experience

P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
logo

How Kraft Heinz Drove Incremental Sales Lift With In-Store Retail Media at Empire

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.
Kraft Sobeys Empire In-Store Screen

Hall of Fame Profile: Katie Williams, The J.M. Smucker Co.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily.
HOF
X
This ad will auto-close in 10 seconds