Skip to main content

Vitamin Shoppe adds in-store CBD HQ

salazar

The Vitamin Shoppe is looking to make its stores and website a go-to place for CBD. The retailer is introducing CBD HQ, an online and in-store destination at Vitamin Shoppe and Super Supplements locations for CBD hemp extract wellness offerings

Currently, CBD HQ offers more than 20 brands — including Garden of Life, Charlotte’s Web, Irwin Naturals, Uncle Bud’s and SoulSpring, among others that have been top-sellers, as well as newcomers Papa & Barkley and Hydrocanna. Available forms of CBD include liquid tinctures, capsules, gummies, beverages, topicals and beauty formulas. The company’s CBD offerings have grown since it first launched CBD products in April 2019. 

"The Vitamin Shoppe and Super Supplements stores are proud to be the premiere destinations for trusted CBD hemp extract products. We were the first national retailer to offer a broad selection of ingestible CBD products and our new CBD HQ concept is the next evolution of our commitment to this thriving, innovative wellness category. Driven by strong word-of-mouth, personal testimonials and self-directed consumer research, we are seeing robust interest in CBD from our customers. To meet that demand, The Vitamin Shoppe and Super Supplements continues to expand our industry-leading assortment of CBD products in trusted formulations that meet our exacting standards of quality."

The company said that in-store associates will be able to provide expert product information for customers looking for info and guidance about CBD hemp extract. 

CBD HQ has been rolled out to 572 stores across The Vitamin Shoppe and Super Supplements in 39 states and Washington, D.C., as well as Puerto Rico. Another 150 stores have a focused assortment of beauty and topical CBD products. 
 

Most Popular Content

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail

Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.
in-store gamification

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
walgreens

Path to Purchase Trends 2025, Part 2: Social Media, AI & More

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.
p2pi trends report

Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.
retail media
X
This ad will auto-close in 10 seconds