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Most Popular Content

Duracell Redesigns Battery Shopping Experience at Walmart

Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.
Duracell battery center inside Walmart

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
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Kroger Consolidates Media, Loyalty and Insights Under RMN

New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.
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Target's Roundel Eyes Growth With New Tools, Precision Strategy

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.
target roundel

Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.
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