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The fourth annual awards program spotlights the next generation of leaders in commerce marketing.

Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards.