Test article 5/20 for the good stuff

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.