Skip to main content

Tanasi concentrates on water-soluble offerings

salazar
a person holding a bottle of wine on a table

GreenWay Herbal Products is bringing a new brand of full-spectrum water-soluble hemp extract concentrate to the market. The Murfreesboro, Tenn.-based company has launched Tanasi, a line of water-soluble hemp extract drink concentrates that combines a patent-pending combination of CBD and CBDA. 

The company noted that water-soluble CBD products can facilitate more effective absorption, rapid absorption, versatility and the use of smaller doses than other CBD products. And the Tanasi brand doesn’t just include the drink concentrates, but also includes full-spectrum tinctures, capsules, lotions, salves and red panax ginseng extract capsules. 

"Our water-soluble products are the best way to sip on CBD," said Jeff Heeren, CEO of GreenWay Herbal Products. "When CBD is in a water-soluble form, it is effectively absorbed into the body, resulting in less waste. We are pleased to offer this new product, in addition to our array of other CBD products."

Tanasi’s product line includes 22 different products, from tinctures to capsules, lotions, salves and water-soluble drink concentrate, as well as red Panax ginseng extract capsules. The brand has rolled out to its website and certain independent retailers. 

Most Popular Content

Top 3 Factoids for Your Next BevAlc Strategy Meeting

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.
alcohol consumer insights

Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.
KPM has partnered with the IAB since 2021.

P-O-P Showcase: Best-in-Class Displays

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.
Starlink

Retail Media Networks Face Consolidation as Marketers Demand Performance Proof

New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty.
shutterstock

Hershey Shows Up for NCAA Tournament with Basketball-Inspired Treats

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.
Shaq A Licious
X
This ad will auto-close in 10 seconds