Skip to main content

Tanasi concentrates on water-soluble offerings

salazar
a person holding a bottle of wine on a table

GreenWay Herbal Products is bringing a new brand of full-spectrum water-soluble hemp extract concentrate to the market. The Murfreesboro, Tenn.-based company has launched Tanasi, a line of water-soluble hemp extract drink concentrates that combines a patent-pending combination of CBD and CBDA. 

The company noted that water-soluble CBD products can facilitate more effective absorption, rapid absorption, versatility and the use of smaller doses than other CBD products. And the Tanasi brand doesn’t just include the drink concentrates, but also includes full-spectrum tinctures, capsules, lotions, salves and red panax ginseng extract capsules. 

"Our water-soluble products are the best way to sip on CBD," said Jeff Heeren, CEO of GreenWay Herbal Products. "When CBD is in a water-soluble form, it is effectively absorbed into the body, resulting in less waste. We are pleased to offer this new product, in addition to our array of other CBD products."

Tanasi’s product line includes 22 different products, from tinctures to capsules, lotions, salves and water-soluble drink concentrate, as well as red Panax ginseng extract capsules. The brand has rolled out to its website and certain independent retailers. 

Most Popular Content

Meet the 2026 Retail Media Award Winners

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.
RMA 2026

Clorox Uses TikTok to Test New Scents

The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation.
Pine-Sol

Sam's Club Taps Membership, Jason Sudeikis for Major Transformation

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
sam's club 2026 exterior

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026

Ulta Beauty Unveils Exclusive Summer Partnership with DC's 'Supergirl'

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.
supergirl x ulta
X
This ad will auto-close in 10 seconds