Skip to main content

Tanasi concentrates on water-soluble offerings

salazar
a person holding a bottle of wine on a table

GreenWay Herbal Products is bringing a new brand of full-spectrum water-soluble hemp extract concentrate to the market. The Murfreesboro, Tenn.-based company has launched Tanasi, a line of water-soluble hemp extract drink concentrates that combines a patent-pending combination of CBD and CBDA. 

The company noted that water-soluble CBD products can facilitate more effective absorption, rapid absorption, versatility and the use of smaller doses than other CBD products. And the Tanasi brand doesn’t just include the drink concentrates, but also includes full-spectrum tinctures, capsules, lotions, salves and red panax ginseng extract capsules. 

"Our water-soluble products are the best way to sip on CBD," said Jeff Heeren, CEO of GreenWay Herbal Products. "When CBD is in a water-soluble form, it is effectively absorbed into the body, resulting in less waste. We are pleased to offer this new product, in addition to our array of other CBD products."

Tanasi’s product line includes 22 different products, from tinctures to capsules, lotions, salves and water-soluble drink concentrate, as well as red Panax ginseng extract capsules. The brand has rolled out to its website and certain independent retailers. 

Most Popular Content

P&G Expands Retailer Conversations Beyond Pricing, Promotions

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.
P&G

P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
logo

2026 OmniShopper Awards Winners

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.
OmniShopper Awards

Hall of Fame Profile: Matthew Wheeler, Kimberly-Clark

His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.
Matthew Wheeler teaser

How Mondelez Changed Promotions to Drive Incrementality

The manufacturer also is planning an Oreo relaunch in 2027.
Oreo "Twist Lick Vote" 2026 campaign
X
This ad will auto-close in 10 seconds