Tanasi concentrates on water-soluble offerings

5/6/2020

a person holding a bottle of wine on a table

GreenWay Herbal Products is bringing a new brand of full-spectrum water-soluble hemp extract concentrate to the market. The Murfreesboro, Tenn.-based company has launched Tanasi, a line of water-soluble hemp extract drink concentrates that combines a patent-pending combination of CBD and CBDA.

The company noted that water-soluble CBD products can facilitate more effective absorption, rapid absorption, versatility and the use of smaller doses than other CBD products. And the Tanasi brand doesn’t just include the drink concentrates, but also includes full-spectrum tinctures, capsules, lotions, salves and red panax ginseng extract capsules.

"Our water-soluble products are the best way to sip on CBD," said Jeff Heeren, CEO of GreenWay Herbal Products. "When CBD is in a water-soluble form, it is effectively absorbed into the body, resulting in less waste. We are pleased to offer this new product, in addition to our array of other CBD products."

Tanasi’s product line includes 22 different products, from tinctures to capsules, lotions, salves and water-soluble drink concentrate, as well as red Panax ginseng extract capsules. The brand has rolled out to its website and certain independent retailers.

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.

See Inside Target's Design-Forward New York Concept Store

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.

Kroger Ramps Up In-Store Retail Media With Screen Rollouts to 600 Stores

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.