Skip to main content

Suzie’s CBD Treats launches transparency-focused video campaign

David Salazar
salazar

Pet-focused CBD brand Suzie’s CBD Treats is rolling out a video series focused on transparency around the company’s products and company culture. Based in Denver, Suzie’s CBD Treats makes human-grade pet treats while also donating a portion of proceeds to shelters. 

The first video highlights the company’s growth since its founding in 2016, during which time it has expanded to a warehouse from a co-founder’s home office, while still seeing all of its products made and shipped by hand. It features

"We are excited to show some of the personality behind our brand and give customers more confidence in the integrity of our products," said Caleb Gilmore, co-founder of Suzie’s pet treats, who started the company with late business partner Richard Squire. 

Most Popular Content

Harris Teeter Shoppers Embark on 'Aisle Adventures'

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.
harris teeter

Inside Kellanova's Omnichannel Program With U.S. Soccer

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.
Kellanova and U.S. Soccer 2026 program at retail

Sam's Club Taps Membership, Jason Sudeikis for Major Transformation

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
sam's club 2026 exterior

Why Retail Media Has Outgrown the CPG Org Chart

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.
Sarah VanHeirseele of agency Blue Chip

How Chewy Is Helping Brands Reach Pet Parents Earlier

For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.
Chewy
X
This ad will auto-close in 10 seconds