Skip to main content

Study finds 3 in 4 CBD topicals’ CBD amounts are inaccurate

salazar

Transparency-focused online resource Leafreport’s latest study is taking a look at how accurately CBD topical products are labeled when it comes to CBD content. The study found that only nine of the 40 products Leafreport tested had CBD contents within 10% of label — and a majority of products contained more CBD than advertised. 

The organization noted that topicals are more difficult to formulate than CBD oil and the small amounts of CBD used make consistency difficult, with some products’ labels off by as much as 99% when independent lab results were compared with labels and certificates of analysis provided by the companies. 

Overall, the study findings showed that many major companies’ products performed better than lesser-known brands, but some small companies’ products were among the nine products whose labels were within 10% of the actual CBD content, earning them an “A” rating.

The nine products that earned an “A” rating were:

  • CBDfx Muscle & Joint Cream;
  • Erth CBD Face Serum;
  • Lazarus Naturals CBD Lotion; 
  • Koi Naturals CBD Healing Balm;
  • Medical Mary CBD Relief Cream; 
  • Social CBD Muscle Rub;
  • Steve’s Goods CBD Relief Balm; and 
  • Receptra Naturals’ Yoga Balm. 
  • Only Koi Naturals’ product was found to have less CBD than advertised, the rest contained more CBD than on the label. 

To see the full results of the study, click here

Most Popular Content

Harris Teeter Shoppers Embark on 'Aisle Adventures'

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.
harris teeter

Inside Kellanova's Omnichannel Program With U.S. Soccer

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.
Kellanova and U.S. Soccer 2026 program at retail

Sam's Club Taps Membership, Jason Sudeikis for Major Transformation

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
sam's club 2026 exterior

How AI Is Reshaping Retail Media Roles

Ferrero's Sarp Tunçay says retail media professionals can stay relevant by moving closer to business decisions and further from routine execution.
ferrero

Explaining Nestle's Renewed Focus on In-Store

A Retail Media Summit session with Quad examined why we're seeing a significant shift in retail media spend toward in-store networks.
Nestle
X
This ad will auto-close in 10 seconds