Skip to main content

Study finds 3 in 4 CBD topicals’ CBD amounts are inaccurate

salazar

Transparency-focused online resource Leafreport’s latest study is taking a look at how accurately CBD topical products are labeled when it comes to CBD content. The study found that only nine of the 40 products Leafreport tested had CBD contents within 10% of label — and a majority of products contained more CBD than advertised. 

The organization noted that topicals are more difficult to formulate than CBD oil and the small amounts of CBD used make consistency difficult, with some products’ labels off by as much as 99% when independent lab results were compared with labels and certificates of analysis provided by the companies. 

Overall, the study findings showed that many major companies’ products performed better than lesser-known brands, but some small companies’ products were among the nine products whose labels were within 10% of the actual CBD content, earning them an “A” rating.

The nine products that earned an “A” rating were:

  • CBDfx Muscle & Joint Cream;
  • Erth CBD Face Serum;
  • Lazarus Naturals CBD Lotion; 
  • Koi Naturals CBD Healing Balm;
  • Medical Mary CBD Relief Cream; 
  • Social CBD Muscle Rub;
  • Steve’s Goods CBD Relief Balm; and 
  • Receptra Naturals’ Yoga Balm. 
  • Only Koi Naturals’ product was found to have less CBD than advertised, the rest contained more CBD than on the label. 

To see the full results of the study, click here

Most Popular Content

P2PI Announces 2025 Retail Media Award Winners

Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.
retail media awards winners 2025

Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.
nabisco CTV campaign

The Evolution of Skincare Marketing: From Glamour to Authenticity

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.
skincare

P-O-P Showcase: Best-in-Class Activations

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.
Hatchimals

Making the Most of BevAlc's New Era in Ontario

As convenience stores can now sell alcohol for off-premise consumption, brands are rethinking their promotional strategies.
C store
X
This ad will auto-close in 10 seconds