Skip to main content

Study finds 3 in 4 CBD topicals’ CBD amounts are inaccurate

salazar

Transparency-focused online resource Leafreport’s latest study is taking a look at how accurately CBD topical products are labeled when it comes to CBD content. The study found that only nine of the 40 products Leafreport tested had CBD contents within 10% of label — and a majority of products contained more CBD than advertised. 

The organization noted that topicals are more difficult to formulate than CBD oil and the small amounts of CBD used make consistency difficult, with some products’ labels off by as much as 99% when independent lab results were compared with labels and certificates of analysis provided by the companies. 

Overall, the study findings showed that many major companies’ products performed better than lesser-known brands, but some small companies’ products were among the nine products whose labels were within 10% of the actual CBD content, earning them an “A” rating.

The nine products that earned an “A” rating were:

  • CBDfx Muscle & Joint Cream;
  • Erth CBD Face Serum;
  • Lazarus Naturals CBD Lotion; 
  • Koi Naturals CBD Healing Balm;
  • Medical Mary CBD Relief Cream; 
  • Social CBD Muscle Rub;
  • Steve’s Goods CBD Relief Balm; and 
  • Receptra Naturals’ Yoga Balm. 
  • Only Koi Naturals’ product was found to have less CBD than advertised, the rest contained more CBD than on the label. 

To see the full results of the study, click here

Most Popular Content

Meet the 2026 Retail Media Award Winners

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.
RMA 2026

Clorox Uses TikTok to Test New Scents

The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation.
Pine-Sol

Retail Media Summit to Spotlight In-Store Media, Commerce Strategy and the Evolution of Shopper Engagement

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.
rms

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026

Sam's Club Taps Membership, Jason Sudeikis for Major Transformation

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
sam's club 2026 exterior
X
This ad will auto-close in 10 seconds