Skip to main content

Study finds 3 in 4 CBD topicals’ CBD amounts are inaccurate

salazar

Transparency-focused online resource Leafreport’s latest study is taking a look at how accurately CBD topical products are labeled when it comes to CBD content. The study found that only nine of the 40 products Leafreport tested had CBD contents within 10% of label — and a majority of products contained more CBD than advertised. 

The organization noted that topicals are more difficult to formulate than CBD oil and the small amounts of CBD used make consistency difficult, with some products’ labels off by as much as 99% when independent lab results were compared with labels and certificates of analysis provided by the companies. 

Overall, the study findings showed that many major companies’ products performed better than lesser-known brands, but some small companies’ products were among the nine products whose labels were within 10% of the actual CBD content, earning them an “A” rating.

The nine products that earned an “A” rating were:

  • CBDfx Muscle & Joint Cream;
  • Erth CBD Face Serum;
  • Lazarus Naturals CBD Lotion; 
  • Koi Naturals CBD Healing Balm;
  • Medical Mary CBD Relief Cream; 
  • Social CBD Muscle Rub;
  • Steve’s Goods CBD Relief Balm; and 
  • Receptra Naturals’ Yoga Balm. 
  • Only Koi Naturals’ product was found to have less CBD than advertised, the rest contained more CBD than on the label. 

To see the full results of the study, click here

Most Popular Content

Albertsons' Roche: In-Store Unlocks New Opportunities to Rethink Retail Media Measurement

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.
Albertsons

Why Ahold Delhaize USA Is Going In-House for Its Retail Media Edge

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build. 
Bobby Watts Ahold

Why Lidl Keeps Its Distance From Retail Media, AI Pricing as Others Double Down

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.
Lidl

Why Kroger Precision Marketing Wanted a Full-Funnel Reset

The shift has let KPM work more holistically with its merchandising partners in brand conversations.
Kroger

Data Language Gap Undermining Retail Media Progress and Potential

Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.
data language
X
This ad will auto-close in 10 seconds