Skip to main content

Study: 84% of products contain more CBD than advertised

salazar

A recent study from CBD educational platform LeadReport.com is highlighting discrepancies between CBD products’ labels and their actual CBD content. The Israeli company tested 37 products and found that 27 of them (73%) contained a CBD amount that was within 90%-110% of the amount advertised. Thirteen percent of products tested had CBD that differed with their labels by plus or minus 30%. 

Leadreport.com executives said the findings reflect positive trends in the category. 

"These findings suggest that the CBD industry is becoming more mature and transparent, resulting in accurate, higher-quality products," explained Noa Gans, Head of Product at Leafreport.com.  He noted that the level of accuracy on display was in-line with emerging standards in the medical cannabis industry and that only five products tests had a CBD content that differed from their label by 40% or more — one of which only contained 6% of the advertised CBD content. 

LeafReport’s study was conducted by Canalysis Labs, an independent cannabis testing lab based in Las Vegas. The analysis found that a vast majority of CBD products — 84% actually contained more CBD than advertised. It also noted that 

Most Popular Content

2025 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards.
wex 2025

Albertsons Runs Retail Media BOGO Deal

Albertsons Media Collective's Brian Monahan walks P2PI through the promotion, which matches CPG retail media investment with enterprise media dollars, and explains why recent changes in leadership have made it possible.
Albertsons

Kraft Heinz Promotions Entice Sobeys Shoppers

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.
Heinz Taste of Summer Floorstands

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

Trubar Raises Bar With Walmart Connect Campaign

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.
trubar walmart
X
This ad will auto-close in 10 seconds