Skip to main content

Study: 84% of products contain more CBD than advertised

salazar

A recent study from CBD educational platform LeadReport.com is highlighting discrepancies between CBD products’ labels and their actual CBD content. The Israeli company tested 37 products and found that 27 of them (73%) contained a CBD amount that was within 90%-110% of the amount advertised. Thirteen percent of products tested had CBD that differed with their labels by plus or minus 30%. 

Leadreport.com executives said the findings reflect positive trends in the category. 

"These findings suggest that the CBD industry is becoming more mature and transparent, resulting in accurate, higher-quality products," explained Noa Gans, Head of Product at Leafreport.com.  He noted that the level of accuracy on display was in-line with emerging standards in the medical cannabis industry and that only five products tests had a CBD content that differed from their label by 40% or more — one of which only contained 6% of the advertised CBD content. 

LeafReport’s study was conducted by Canalysis Labs, an independent cannabis testing lab based in Las Vegas. The analysis found that a vast majority of CBD products — 84% actually contained more CBD than advertised. It also noted that 

Most Popular Content

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

Walmart Doubles Down on Tech to Reinvent the In-Store Experience

A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth.
walmart q2 2026

How Retail Data Is Rewriting the Script for CTV and Digital Audio

Brands that lean into their audience insights are seeing better strategies and growth.
Tom Swierczewski of Goodway Group

Chomps Leans Into American Nostalgia With Immersive Pop-Up

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.
chomps

How Gallo Is Connecting Retail Media to the Physical Shelf

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.  
Gallo Vestcom
X
This ad will auto-close in 10 seconds