Study: 84% of products contain more CBD than advertised

6/10/2020

A recent study from CBD educational platform LeadReport.com is highlighting discrepancies between CBD products’ labels and their actual CBD content. The Israeli company tested 37 products and found that 27 of them (73%) contained a CBD amount that was within 90%-110% of the amount advertised. Thirteen percent of products tested had CBD that differed with their labels by plus or minus 30%.

Leadreport.com executives said the findings reflect positive trends in the category.

"These findings suggest that the CBD industry is becoming more mature and transparent, resulting in accurate, higher-quality products," explained Noa Gans, Head of Product at Leafreport.com. He noted that the level of accuracy on display was in-line with emerging standards in the medical cannabis industry and that only five products tests had a CBD content that differed from their label by 40% or more — one of which only contained 6% of the advertised CBD content.

LeafReport’s study was conducted by Canalysis Labs, an independent cannabis testing lab based in Las Vegas. The analysis found that a vast majority of CBD products — 84% actually contained more CBD than advertised. It also noted that

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.

2025 OmniShopper Awards Winners

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Rachel Bennington's Excellence Grounded in Meeting the Needs of Partners at Retail

Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.

Kroger, Mondelez, Disrupt Customer Experience to Deliver Results

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

The Digital Circular Gap: Smaller Grocers Struggle to Modernize Foundational Shopper Touchpoint

While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.