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6/4/2025
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Most Popular Content
P&G Expands Retailer Conversations Beyond Pricing, Promotions
CFO Andre Schulten says innovation and media spending are important parts of the shared mission.
P2PI Events
Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
2026 OmniShopper Awards Winners
Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.
P2PI Names 40 Under 40 Class of 2026
The fifth annual awards program spotlights the next generation of leaders in commerce marketing.
P2PI Names 2026 Hall of Fame Inductees
This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark.
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