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6/4/2025
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Most Popular Content
Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution
CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
P2PI Names 2025 Hall of Fame Inductees
From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.
Shell to Shut Down Volta's EV Charging, Media Network
Volta Media and its network of charging stations will be dismantled by the end of the year.
P-O-P Spotlight: Back-to-School Hits the Aisles
Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.
How Gallo Is Connecting Retail Media to the Physical Shelf
Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.
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