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The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

The pilot program is currently underway at 22 stores in Texas and Arkansas.