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6/4/2025
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Most Popular Content
P2PI Names 40 Under 40 Class of 2025
The fourth annual awards program spotlights the next generation of leaders in commerce marketing.
Kroger Expands Off-Site Retail Media Capabilities
New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.
Why Kroger Precision Marketing Wanted a Full-Funnel Reset
The shift has let KPM work more holistically with its merchandising partners in brand conversations.
Oreo Turns Crosswalks Into Shoppable Experiences
A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.
Loblaw Advance Debuts Linear Multi-Touch Attribution Solution
Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.
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