Somnus launches CBN-based sleep aid alternative

3/30/2020

Somnus is launching a sleep aid alternative using a cannabinoid purported to offer more calming properties than CBD to help consumers sleep. The Denver-based company is launching a sleep-aid alternative that contains cannabinol, or CBN.

CBN, a cannabinoid that is similar to CBD, is said to bind directly to the CB1 and CB2 receptors in the nervous system, which gives it stronger calming properties, according to the company. Somnus' sleep aid alternative is available in a 30-count gummy bottle, 5-count gummy packs, a 30-dose tincture bottle and a 30-count gelcap bottle.

Made without the use of THC, alcohol or melatonin, the product is derived from hemp and aims to provide users with a restful night’s sleep without the morning grogginess, the company said.

Somnus’ sleep-aid alternative, which is for those over the age of 18 years old, had its soft launch during the 2020 X Games with several of its sponsored athletes. It was named the official sleep aid of the GoPro Mountain Games.

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.

See Inside Target's Design-Forward New York Concept Store

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.

Kroger Ramps Up In-Store Retail Media With Screen Rollouts to 600 Stores

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.