Skip to main content

Socati, Super Snouts team up for water-soluble CBD pet offering

salazar
a close up of toiletry

Yooma Wellness subsidiary Socati is working with U.S. pet cannabinoid company Super Snouts to bring a line of USDA Certified Organic, water-soluble CBD tinctures for pets to market.

The companies said the collaboration combines Socati’s expertise in ingredient manufacturing and product formulation with Super Snouts’ innovation, experience and pet industry knowledge.

“We believe that water-soluble CBD drops are a great mechanism to deliver CBD to pets,” said Christy Love, co-founder of Super Snouts. “The drops can be mixed with food at mealtimes while the absorption of water-soluble ingredients continues to work in water-soluble environments in pets’ bodies. Most CBD pet products are oil-based, but for absorption of edible CBD oil-based products - via the oral mucosal membrane - dogs are required to hold the oils in their mouths. Anyone who has dogs will know that asking them to hold food or liquid in their mouths for any length of time isn’t just impractical; it’s impossible.” 

The product — sold in 90-, 150-, 300- and 600-mg bottles — contains USDA Certified Organic, broad-spectrum hemp and is offered in a vegan chicken flavor.

“Innovating new and unique CBD products that better suit their users - whether those are pets or people - is an exciting business to be in,” said Mark Elfenbein, chief revenue officer at Socati. “We’re very privileged to work with many of the most progressive CBD brands in the market, including Super Snouts, and look forward to continuing to leverage our formulations capabilities to help create next-generation products that move the market forward and provide users with great experiences.”

Most Popular Content

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail

Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.
in-store gamification

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
walgreens

Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.
retail media

Path to Purchase Trends 2025, Part 2: Social Media, AI & More

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.
p2pi trends report
X
This ad will auto-close in 10 seconds