Serenity Mountain Foods brings CBD to hot cocoa

7/29/2020

Up-start CBD company Serenity Mountain Food is adding CBD to a consumer favorite — hot cocoa. The Warrenville, Ill.-based company has launched its CBD Hot Cocoa Mixes in three varieties — Classic Blend, Madagascar Vanilla and Spicy Aztec.

The cocoa mixes come in boxes of 5 individual-serving packets that each contain 40 mg of CBD

"We wanted to create a relaxing, flavorful, hot CBD drink mix that was easy for consumers to make and also fun and enjoyable for all occasions," said Robert Yoder, CEO and co-founder of Serenity Mountain Foods. "It was also very important to us to use simple, high-quality, natural ingredients in our mixes as we observed lots of drinks and other related offerings in the CBD marketplace contained very unnatural, artificial, and unappealing ingredients."

Co-founder Drita Haziraj said that the company uses odorless and tasteless CBD isolate in the products, enabling better pricing and flavor. “We were able to maintain the rich flavor of the cocoa as well as provide a price point that would make them an ideal entry level product for the new CBD use,” Haziraj said. “It quickly became our No. 1 product category.”

The company’s CBD Hot Cocoa Mixes have launched online and at the company’s retail location in Aurora, Ill.

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.