Serenity Mountain Foods brings CBD to hot cocoa

7/29/2020

Up-start CBD company Serenity Mountain Food is adding CBD to a consumer favorite — hot cocoa. The Warrenville, Ill.-based company has launched its CBD Hot Cocoa Mixes in three varieties — Classic Blend, Madagascar Vanilla and Spicy Aztec.

The cocoa mixes come in boxes of 5 individual-serving packets that each contain 40 mg of CBD

"We wanted to create a relaxing, flavorful, hot CBD drink mix that was easy for consumers to make and also fun and enjoyable for all occasions," said Robert Yoder, CEO and co-founder of Serenity Mountain Foods. "It was also very important to us to use simple, high-quality, natural ingredients in our mixes as we observed lots of drinks and other related offerings in the CBD marketplace contained very unnatural, artificial, and unappealing ingredients."

Co-founder Drita Haziraj said that the company uses odorless and tasteless CBD isolate in the products, enabling better pricing and flavor. “We were able to maintain the rich flavor of the cocoa as well as provide a price point that would make them an ideal entry level product for the new CBD use,” Haziraj said. “It quickly became our No. 1 product category.”

The company’s CBD Hot Cocoa Mixes have launched online and at the company’s retail location in Aurora, Ill.

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.

2025 OmniShopper Awards Winners

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Kroger, Mondelez, Disrupt Customer Experience to Deliver Results

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

The Digital Circular Gap: Smaller Grocers Struggle to Modernize Foundational Shopper Touchpoint

While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.