Skip to main content

Serda’s Coffee offering CBD-infused beans

salazar

Serda’s Coffee is bringing CBD to the morning pick-me-up. The Mobile, Ala.-based company said that it now is offering coffee infused with a customizable amount of CBD across its portfolio of beans. 

"If you want our Ethiopian Gera Estate with 150 mg or our Costa Rican Ateneo with 300 mg, no problem. Our new method gives customers the selection they have been looking for which has been lacking in the market,” said John Serda, owner of Serda’s Coffee. “Other coffee roasters that provide CBD-infused coffees only offer one varietal of coffee, where we can offer 20 and more.”

To develop the customizable CBD infusion capability, Serda said the company worked with Mile High Labs in Broomfield, Colo., and PharmLabs in Coachella, Calif., to develop, test and produce the CBD levels from bean to cup. The main challenge, he said, was ensuring that the CBD infused into the beans was then extracted during the brewing process. 

"It's easy to add CBD to coffee beans — getting it back out in your cup when you brew the coffee is the trick,” Serda said. 

Currently, Serda’s Coffee is offering the CBD-infused beans on its website with any coffee type. Buyers just choose their CBD infusion level at checkout. 

Most Popular Content

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
2026 shopper marketing predictions

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.
40U40

Pinterest Integrates Walmart Cart-Building for Recipes

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.
pinterest x walmart

Mastering Discovery to Win Loyalty Amid Fluid Shopper Expectations

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.
Lift Off with Oreo
X
This ad will auto-close in 10 seconds