Skip to main content

Serda’s Coffee offering CBD-infused beans

salazar

Serda’s Coffee is bringing CBD to the morning pick-me-up. The Mobile, Ala.-based company said that it now is offering coffee infused with a customizable amount of CBD across its portfolio of beans. 

"If you want our Ethiopian Gera Estate with 150 mg or our Costa Rican Ateneo with 300 mg, no problem. Our new method gives customers the selection they have been looking for which has been lacking in the market,” said John Serda, owner of Serda’s Coffee. “Other coffee roasters that provide CBD-infused coffees only offer one varietal of coffee, where we can offer 20 and more.”

To develop the customizable CBD infusion capability, Serda said the company worked with Mile High Labs in Broomfield, Colo., and PharmLabs in Coachella, Calif., to develop, test and produce the CBD levels from bean to cup. The main challenge, he said, was ensuring that the CBD infused into the beans was then extracted during the brewing process. 

"It's easy to add CBD to coffee beans — getting it back out in your cup when you brew the coffee is the trick,” Serda said. 

Currently, Serda’s Coffee is offering the CBD-infused beans on its website with any coffee type. Buyers just choose their CBD infusion level at checkout. 

Most Popular Content

Costco Enhances Retail Media Strategy Through New Partnership

Learn how the deal supports Costco's long-term roadmap to scale personalization and unlock new growth in the space.
Costco

Michael J. Fox Voices Real Canadian Superstore's Newest Ads

The campaign is the Loblaw banner's ode to Canadian unity and strength.
real canadian superstore commercial

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
walgreens

Why Retail Media Hits Different at Dick’s Sporting Goods

Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.
Dick's Sporting Goods

Retail Media in a Tariff-Impacted Economy: How to Perform, Prove and Partner

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.
retail media and tariffs
X
This ad will auto-close in 10 seconds