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Most Popular Content

Danone Recreates Coffeehouse Vibe at Home

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.
Danone Seasonal Coffeehouse Home'Rista program

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
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Behind Albertsons' AI and Tech Transformation

CEO Susan Morris outlined four strategic priorities during the retailer's latest earnings call.
Albertsons

How AI-Powered Shopping Will Reshape CPG Strategy

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.
Joe Frick

Research Reveals Why Retail Media Measurement Is Lagging Expectations

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.
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