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Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.

Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.

The mass merchant's speeded-up renovations are designed for faster results and less customer disruption.