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The retailer is making sharper decisions about what earns space on its sales floor, reallocating room from legacy categories to faster-growing areas such as functional coffee, collectibles and wearable technology.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.