Rob Future Dated New Scheduler Test

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.

The manufacturer also is planning an Oreo relaunch in 2027.

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.