Skip to main content

Radio tunes into wellness

salazar

A new CBD brand is joining the category with an emphasis on overall balance. New York-based Radio is introducing a line of products that include various tinctures, a relief balm and a capsule supplement. The company said it decided to launch during the pandemic because it saw an opportunity to educate consumers and highlight the benefits of CBD. 

"We’ve identified, through our years of experience in the industry, that the primary reasons consumers use hemp extract products are for improved rest, stress relief, and to aid with discomfort,” said Josh Koerber, founder of Radio. “Until recently, it's been difficult for consumers to know how much to take or where to begin depending on what ails them. Radio here to make the decision easy, take the guesswork out of where to begin your hemp extract journey, and deliver the results so many people desperately need."

Radio’s tinctures come in three varieties of terpene blends — Lazer, Edfe Off, Easy Now and sign off, which are meant to aid with focus, relief, stress and rest, respectively. Each carries a retail price of $74.99 and contain a unique blend of terpenes derived from various botanical sources while being free of THC. 
Radio’s line of products also includes Spot Therapy: Relief Balm, which, alongside a terpene and hemp blend, includes such essential oils as palo santo, Texas cedarwood and grapefruit. The company also offers Foresight, a capsule supplement that includes clinical levels of nootropic ingredients and an ingredient meant to protect eyes from the effects of blue light. 
 

Most Popular Content

P2PI Announces 2025 Retail Media Award Winners

Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.
retail media awards winners 2025

Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.
nabisco CTV campaign

Meijer Continues to Expand Neighborhood Market Format

The retailer will open another small-format store in Metro Detroit in April.
meijer neighborhood format detroit

The Evolution of Skincare Marketing: From Glamour to Authenticity

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.
skincare

From Strategy to Success: The Journey to Profitability in Retail

This ebook will help retail marketing leaders begin to map a new journey to profitability — one that takes into consideration the new and emerging trends that are shaping the future of retail. Discover strategies designed to shift the focus from merely increasing revenue to enhancing profitability and ensuring sustainable growth.
From_Strategy_to_Success_The_Journey_to_Profitability_in_Retail
X
This ad will auto-close in 10 seconds