Skip to main content

Puration set to close CBD sexual wellness acquisition

David Salazar
salazar

Puration’s latest acquisition is set to close soon. The Dallas-based company’s buy of a CBD-infused sexual wellness company is set to be finished on June 25, marking its fourth acquisition this year and its entry into the global sexual wellness market, which Report Buyer estimates will total $39 billion by 2024.  

The company, which goes by Pura, in January launched its campaign to acquiring business in CBD beverages and edibles, as well as topicals. Pura said that most of its revenue is generated through sales of its EveRx CBD Sports Water, reporting $2.7 million in sales last year and $800,000 in sales for the first quarter of 2020. 

Pura said that once the sexual wellness acquisition closes, it would be issuing a comprehensive update on the acquisition campaign, set for June 30. 
 

Most Popular Content

Danone Recreates Coffeehouse Vibe at Home

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.
Danone Seasonal Coffeehouse Home'Rista program

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

Research Reveals Why Retail Media Measurement Is Lagging Expectations

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.
measurement retail media

How Albertsons Media Collective Is Building a Smarter Feedback Loop for In-Store Media

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.
albertsons in-store media

Behind Albertsons' AI and Tech Transformation

CEO Susan Morris outlined four strategic priorities during the retailer's latest earnings call.
Albertsons

Related Topics

Business Topic

X
This ad will auto-close in 10 seconds