Skip to main content

Puration set to close CBD sexual wellness acquisition

David Salazar
salazar

Puration’s latest acquisition is set to close soon. The Dallas-based company’s buy of a CBD-infused sexual wellness company is set to be finished on June 25, marking its fourth acquisition this year and its entry into the global sexual wellness market, which Report Buyer estimates will total $39 billion by 2024.  

The company, which goes by Pura, in January launched its campaign to acquiring business in CBD beverages and edibles, as well as topicals. Pura said that most of its revenue is generated through sales of its EveRx CBD Sports Water, reporting $2.7 million in sales last year and $800,000 in sales for the first quarter of 2020. 

Pura said that once the sexual wellness acquisition closes, it would be issuing a comprehensive update on the acquisition campaign, set for June 30. 
 

Most Popular Content

P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
logo

P2PI Names 40 Under 40 Class of 2026

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.
40 under 40 2026 winners

2026 Women of Excellence Profiles: Industry Impact

Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana.
2026

Creating Routines and Habits Around Your Brand: Getting More Out of the Programming You Already Plan

How brand and shopper teams can keep the shoppers their programs already reach, learn from them and make every promotion start ahead of the last.
Goxcm image

2026 OmniShopper Awards Winners

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.
OmniShopper Awards

Related Topics

Business Topic

X
This ad will auto-close in 10 seconds