Skip to main content

Puration looks to acquire CBD sun care maker

salazar

Puration is looking to make its entry into the CBD sun care market. The Dallas-based company has entered into a letter of intent to acquire a business producing a CBD-infused sun care product, potentially positioning the company to enter the market, which Statista pegs at $8.5 billion.

This move is the latest from the company, which goes by Pura, in terms of growing its business. In January, Pura launched a campaign to acquire businesses in CBD beverages and edibles, as well as a topical business meant to help it launch into pet products.

Its acquisitions are being fueled by a $5 million investment fund that it secured in February. The company said its leadership is actively pursuing investments that can increase the potential of its current acquisition efforts.

The company scopes out CBD products to acquire that would benefit from its patented cannabis extraction process, which it licenses from NCM Biotech.

Most Popular Content

Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.
gstv summer of drive

Duracell Redesigns Battery Shopping Experience at Walmart

Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.
Duracell battery center inside Walmart

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail

Target's Roundel Eyes Growth With New Tools, Precision Strategy

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.
target roundel

How Brands Like Clorox, Brita Build Personalization-at-Scale Frameworks

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.
Personalization
X
This ad will auto-close in 10 seconds