Publish Draft After First Preview

The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards.

Albertsons Media Collective's Brian Monahan walks P2PI through the promotion, which matches CPG retail media investment with enterprise media dollars, and explains why recent changes in leadership have made it possible.

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Recent moves from Circle K, Shell and others underscore growing momentum — and experimentation — in the channel.