Pub Test

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

Read about the Business Excellence winners from Kraft Heinz, Giant Food, Kenvue, Back to Nature, Vestcom, Pacvue, Harvest Group, HMT Associates, Inmar Intelligence, Mars United Commerce, Acosta Group and The Trade Desk.

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.

Read about the Industry Impact winners from The Hershey Co., Ahold Delhaize USA, Mars Snacking, DoorDash, Blue Chip, Epsilon, Pentaleap, Flywheel, Havas Media Network North America and Circana.

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.