Wellness- and beauty-focused CBD brand Prima has earned verification from the Environmnetal Working Group. The Los Angeles-based company said its new EWG Verified status makes it the first hemp CBD brand to meet the evaluator’s standards for chemical safety in consumer products. 

“As active stewards and vocal champions of the highest quality standards in product safety, purity and sustainability throughout our careers, we are incredibly proud that Prima is the first brand in the hemp CBD industry to have products EWG Verified,” said Laurel Angelica Myers, co-founder and COO of Prima. 

Among the EWG Verified products are the company’s CBD skin care offerings, including The Afterglow, Enlightenment Serum, R&R Cream, Bath Gem and Night Magic. 

“In a new and unregulated industry, EWG’s mark is critical in helping vulnerable consumers easily identify products that are non-toxic and healthier. This validation and verification furthers Prima's industry-defining commitment to clean, science-driven, credible and transparent business practices, setting the bar even higher for the CBD industry at large,” said Christopher Gavigan, founder and CEO of Prima.

The EWG Verified mark ensures that products are free of the organization’s “chemicals of concern” — a list of ingredients that could pose health, ecotoxicity and/or contamination concerns — and provides full ingredient transparency disclosure. It also ensures products are made according to good manufacturing practices. 

“As the clean beauty and skin care market continues to grow, it is vital that we at EWG continue to grow with it,” said Ken Cook, EWG president and co-founder. “The five Prima CBD products marks a first for the EWG Verified program, and an important milestone for EWG, Prima and the skin care industry as a whole.”

Since its launch in June 2019, Prima has expanded to manufacture 11 products that have gained distribution at Sephora and other specialty retailers, in addition to being sold on its website. It became a certified B Corporation in June 2020.