Prima earns B Corp certification
Wellness- and beauty-focused CBD brand Prima now is a Certified B Corporation. The certification is awarded to businesses that meet high standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.
In order to earn the certification, Prima participated in the B Impact Assessment process, which evaluated the company’s full social and environmental profile, including operations and the impact of its business model on workers, the community, the environment and customers. It also assessed its supply chain, charitable giving and employee benefits.
"As one of the very first brands in the CBD industry to achieve this rigorous certification, we are setting a bold example of responsible business practices for this category in order to inspire a deeper and more meaningful approach to functional, preventative healthcare,” said Christopher Gavigan, founder and CEO of Prima. “Now, more than ever, it's imperative that businesses are transparently accountable for the health of individuals, our environment and our collective wellbeing. As a socially and environmentally conscious Public Benefit Company, these are the essential principles that Prima was founded upon, and ones now validated by our B Corp certification. We're incredibly proud to be part of a global movement of businesses enacting the change they wish to make in the world — and using business as a tremendously important force for good.”
B Corp includes more than 3,000 businesses across 70 countries and 150 industries. Certified B Corporations are required to have in mind the impact of their efforts on their workers, customers, suppliers, communities and the environment.
"We're beyond pleased to welcome Prima, as they stand clearly ahead as poised leaders of consciousness, credibility, responsibility, sustainability and transparency in the quickly developing CBD category,” said Lindsey Wilson, senior associate for business development at B Lab. “As veterans of the B Corp movement, Gavigan and the Prima team will surely capture new attention to our higher governance standards that are designed to inform and influence the core DNA of a company's inclusivity, equity and sustainability practices. Prima's certification demonstrates their unyielding commitment to consciousness and mission work innovation, as they are setting a course for bold social and environmental action which showcase their deepest beliefs and responsibilities for a more equitable, impactful and brighter future.”
Currently, Prima, which launched in June 2019, offers 11 products on its website and Sephora.com, as well as through other specialty retailers.
