Skip to main content

Powerful Brands emerges from MMG, Powerful Nutrition combination

salazar

Powerful Nutrition and MMG Consumer Brands are joining forces to create a new company. Powerful Brands is the new combination of the two companies that will encompass Powerful Nutrition’s eponymous sports nutrition and supplement offerings, as well as MMG’s two mass-market CBD brands Karibo Beauty and mintedLeaf. 

The Miami-based company will be focused on offering a portfolio of health-and-wellness brands and leveraging its in-house product development, digital marketing, e-commerce and retail distribution expertise. 

"Powerful Brands is focused on true innovation within the health and wellness category. Our thoughtfully curated brands offer genuinely original products that appeal to mass audiences and have major staying power in their respective marketplaces," said Gabriel Navarro, managing partner of Powerful Brands.

With Karibo, the company has a line of affordably priced daily skin products that contain broad-spectrum CBD, moisturizers, antioxidants and innovative delivery systems, while mintedLeaf offers topical and ingestible CBD wellness products. Powerful Nutrition offers a line of high-protein dairy- and plant-based products with a focus on clean ingredients and balanced nutrition. 

"The collective expertise at Powerful Brands is guiding our high-growth brands to the next level of breakout growth, both, online and in retailers nationwide,” said Carlos Ramirez, CEO of Powerful Brands and founder of Powerful Nutrition. “We are thrilled about what each brand has in store for health and wellness consumers in 2021." 
 

Most Popular Content

How PepsiCo Used Walmart's Data to Rethink Launch Playbook

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.
PepsiCo

In-Store Experience: The Solution to Retail Media's Growth Problem

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.
Dilini Fernando of Freeosk

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026

Closing the Gap Between Digital Media, In-Store Sales

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.
Liz Weinsten of Infillion

VIDEO CASE STUDY: How Haleon Won Game Day at Walmart

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.
Haleon 'Defense Codes' program at Walmart
X
This ad will auto-close in 10 seconds