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02/12/2021

Paw CBD ad campaign airs during Puppy Bowl XVII

David Salazar
Managing Editor
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Paw CBD, the pet-focused brand from cbdMD, debuted its inaugural ad campaign during one of the biggest pet events of the year. During the broadcast of Puppy Bowl XVII on Feb. 7, Paw CBD aired its first-ever national TV advertising campaign to audiences on Discovery+ and Animal Planet. 

The commercial aired during all four airings of the Puppy Bowl, which has become an annual tradition aired earlier in the day on Super Bowl Sunday. Preliminary data showed that the program reached 2.5 million adults ages 18 to 49, making it the top cable telecast that day for adults and women ages 25 to 54, 18 to 49 and 18 to 34. 

Paw CBD’s line of veterinarian-formulated products includes tinctures, treats and soft chews that are convenient for daily use in dogs and cats, having been specially made to meet certain needs. The brand offers a variety of products in various strengths and formulas. 

“As more and more consumers look to CBD to support a healthier lifestyle, many also want to provide those same benefits to their pets by seeking a more balanced approach to everyday pet wellness. Paw CBD is one of the fastest growing brands in the pet CBD space, and – with record quarters of net sales and recent news that regional grocer Save Mart Companies has expanded their Paw CBD product offerings to an additional 100 retail store locations throughout California and Nevada – the popularity of cbdMD’s Paw CBD brand only continues to grow. Paw CBD’s national television debut marks not only a milestone for the pet CBD space, but we’re confident that it is just the start of our brand’s continued commitment to engaging with pet owners nationwide,” said Ken Cohn, Chief Marketing Officer of cbdMD, Inc., parent company of Paw CBD.