Skip to main content

Papa & Barkley grows its distribution to The Vitamin Shoppe, other specialty retailers

salazar

Cannabis wellness company Papa & Barkley is growing its national presence at major retailers. The Eureka, Calif.-based company’s National CBD line now is carried at more than 1,000 retail stores nationwide via such retailers as The Vitamin Shoppe, Equinox, Thrive Market, Natural Grocers, Erewhon and PDM Healthcare. 

"We are excited to be partnering with national retailers that share our passion for quality products that improve people's lives," said Adam Grossman, founder and executive chairman of Papa & Barkley. "We have maintained our leadership position as the top-selling cannabis wellness brand in the California market by making truly differentiated and life-changing products. With these key retail partners, we are now poised for explosive national growth, providing clients with safe access to the health and wellness benefits of ‘Whole Plant Full Spectrum’ CBD products."

Papa & Barkley’s line of products includes clean skin care offerings — Relead Body Lotion, Releaf Body Oil and Releaf Repair Cream — as well as its signature Releaf Balm and Releaf Drops. All products include a full-spectrum hemp extract. 

"As a premier national destination for trusted CBD hemp extract products, The Vitamin Shoppe is committed to providing the highest quality in all the brands we offer," said Sharon Leite, CEO at The Vitamin Shoppe. "We are excited to introduce Papa & Barkley to customers seeking full-spectrum CBD hemp extract products and innovation in wellness, such as Papa & Barkley's proprietary whole plant, solventless infusion process. We see strong interest in the CBD category and continue to expand our industry-leading assortment of the best formulations that meet our rigorous standards of quality and expertise."
 

Most Popular Content

Target Swaps TVs for Trading Cards in a Massive Retail Redesign

The retailer is making sharper decisions about what earns space on its sales floor, reallocating room from legacy categories to faster-growing areas such as functional coffee, collectibles and wearable technology.
target in-store experience revamp

First Look: Inside Asianfresh's New Jersey Store

Take a look at Asianfresh Food Market’s New Jersey debut, as fresh food, warehouse-style value and aisles of discovery take center stage.
Asianfresh Cherry Hill NJ

Inside Chobani's Full-Funnel Campaign With U.S. Soccer

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

2026 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.
women of excellence 2026

How Clorox Gets in Front of Back-to-School Consumers

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.
Clorox
X
This ad will auto-close in 10 seconds