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12/6/2023

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Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Duracell Redesigns Battery Shopping Experience at Walmart

Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Target's Roundel Eyes Growth With New Tools, Precision Strategy

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.

How Brands Like Clorox, Brita Build Personalization-at-Scale Frameworks

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.