New test This isn't a test 5/21/2024 Most Popular Content P2PI Names 40 Under 40 Class of 2025 The fourth annual awards program spotlights the next generation of leaders in commerce marketing. Kroger Expands Off-Site Retail Media Capabilities New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments. Why Kroger Precision Marketing Wanted a Full-Funnel Reset The shift has let KPM work more holistically with its merchandising partners in brand conversations. Oreo Turns Crosswalks Into Shoppable Experiences A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle. Loblaw Advance Debuts Linear Multi-Touch Attribution Solution Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.
