NatureFine+, a CBD brand launched by Emerald in 2019, is rolling out a new retail display for its products. The company, based in Commack, N.Y., said it has been focused since launch on an aggressive pricing structure, as well as attractive packaging and forward-thinking compliance efforts. 

NatureFine+’s new retail display is an acrylic display that includes a six-count sleeve of each of its products. The line of ingestibles and topical products start at $9.99 and includes two variations of its Relief Drops (inflammation and sleep) — both of which are priced at $18.99 — and its 1000 mg Muscle & Joint Roll-on, which retails for $39.99, among other products. 

Currently, NatureFine+ is sold at 2,500 retail locations nationwide and is planning to expand to 10,000 more by year’s end, with a particular focus in the convenience channel.