MyChelle launches Enhance Skincare CBD collection

7/8/2020

MyChelle Dermaceuticals is getting into the CBD skin care game with its new Enhance Skincare CBD collection. The line of four products has launched at Sprouts Farmers Market stores nationwide.

MyChelle’s Enhance Skincare CBD collection includes:

Enhancing CBD Rinse Free Wash, a cleansing wash that removes dirt, oil and makeup, and is infused with 30 mg of CBD isolate and nourishing botanicals;
Enhancing CBD Serum, a hybrid oil-based serum that contains a concentrated 300 mg of broad-spectrum CBD oil — alongside marula oil and marshmallow extract — and is meant to hydrate, refine and brighten skin;
Enhancing CBD Lotion, a lightweight moisturizer that ocntians 150 mg of broad-spectrum CBD oil, hyaluronic acid and apple and argan plant stem cells in order to hydrate skin and reduce the appearance of fine lines and wrinkles; and
Enhancing CBD Lip Balm, a 4-in-1 lip treatment that contains 50 mg of CBD isolate, as well as watermelon and meadowfoam oil to offer a soft, dewy look.

Prices of the products range from $14.99 to $44.99.

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.

2025 OmniShopper Awards Winners

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Dollar Tree CMO Messerschmitt Reveals Its Four Shopper Types — and Two Driving Its Future

The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE.

P2PI LIVE 2025 Takeaways: How Leaders Are Reimagining Retail, Media and the Shopper Journey

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

5 In-Store Trends that Dominated Retail in 2025

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.