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Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution
CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
P2PI Names 2025 Hall of Fame Inductees
From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.
Top Retail Media Stories From July 2025
Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.
Shell to Shut Down Volta's EV Charging, Media Network
Volta Media and its network of charging stations will be dismantled by the end of the year.
What Shopper Marketers Need to Know About Back-to-School 2025
Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.
Popular Content
Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution
CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
P2PI Names 2025 Hall of Fame Inductees
From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.
Top Retail Media Stories From July 2025
Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.
Shell to Shut Down Volta's EV Charging, Media Network
Volta Media and its network of charging stations will be dismantled by the end of the year.
What Shopper Marketers Need to Know About Back-to-School 2025
Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.
Popular Content
Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution
CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
P2PI Names 2025 Hall of Fame Inductees
From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.
Top Retail Media Stories From July 2025
Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.
Shell to Shut Down Volta's EV Charging, Media Network
Volta Media and its network of charging stations will be dismantled by the end of the year.
What Shopper Marketers Need to Know About Back-to-School 2025
Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.
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