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CFO Andre Schulten says innovation and media spending are important parts of the shared mission.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark.

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.

CEO Noel Wallace details how the CPG giant is leveraging AI, restructuring North American commercial teams, and driving growth across key segments like Hill’s Pet Nutrition.