Mile High Lab’s U.K. operation is has worked out a distribution deal for its Mellow Greens CBD products, making them available through Nisa Retail, which is owned by The Co-operative Group, the U.K.’s largest convenience store group. The distribution deal, which kicked off in early July, made Mellow Greens’ 11 SKUs available to Nisa’s network of more than 2,500 independently owned stores.
Mellow Greens products are formulated exclusively with Mile High Labs CBD ingredients.
"The UK is one of the fastest-growing markets in the world for CBD," said John Wallace, managing director of UK and EU for Mile High Labs. "Co-op/Nisa Retail recognized this demand and did their due diligence to find a trustworthy brand capable of meeting and maintaining their high standards of quality."
Mellow Greens launched initially in August 2019. The 11-SKU line includes eight CBD oral drops and three CBD e-liquids. The product has become well-known in convenience stores in the United Kingdom, the company said.
"CBD is an exciting new product proposition which has quickly emerged to become an in-demand category for UK customers and is forecasted to grow at substantial rates," said Ross Dennison, buyer at The Co-operative Group. "With CBD now available through Nisa, our partners are able to make the choice, thus creating an offering to meet this demand and form new shopping dimensions within their stores."
The deal gives Mile High Labs a strong footing in the U.K. market, which is on a growth trajectory.
"This partnership represents a major step toward getting lab-tested, fully compliant CBD products into the hands of the growing UK market," said Frederik Hendriksen, VP of International Sales and Business Development at Mile High Labs. "Co-op truly cares about the well-being of their consumers and the success of their retailers. They're well-positioned to supply a wide variety of channel partners, and we are proud to offer them the full range of Mellow Greens CBD products."