Skip to main content

Mile High Labs applies for UK market

a person posing for the camera
a close up of a flower

Mile High Labs has become one of the first companies to seek approval meant to ensure regulatory compliance to sell CBD products in the United Kingdom. The Broomfield, Colo.-based supplier of private label CBD and CBG products distributes globally through its European division in Belfast, Northern Ireland. 

In February, the country made it a requirement that any CBD product sold in the United Kingdom must be validated through a novel food application. After nearly 10 months fo preparation, Mile High Labs has submitted to the European Food Safety Authority and the UK Food Standards Agency for approval of its CBD isolate ingredient and CBD isolate-based finished products.

"This application was more complicated than usual because of the complexities associated with hemp-based products," said Wendi Young, vice president of regulatory and compliance at Mile High Labs. "It was necessary for us to address all of the concerns expressed by various regulatory agencies. We collaborated with experienced consultants from the UK to guarantee that our application met the expectations of both the EFSA as well as the FSA."

The application asks companies to submit information on how products would be tested, product specifications of the CBD isolate ingredient, hemp biomass intake controls, manufacturing controls and more. Mile High Labs has additionally reported to the organizations an assessment of the target population they would reach with their product, a combined intake evaluation and toxicological data that supports the safe consumption of CBD.

"This is a monumental day for Mile High Labs and the CBD industry as a whole," said Christian Hendriksen, vice president of international expansion at Mile High Labs. "Our novel food application is a key step in ensuring continued compliance for our customers, as well as our products, in the European market."

Most Popular Content

P2PI Announces 2025 Retail Media Award Winners

Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.
retail media awards winners 2025

Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.
nabisco CTV campaign

Meijer Continues to Expand Neighborhood Market Format

The retailer will open another small-format store in Metro Detroit in April.
meijer neighborhood format detroit

The Evolution of Skincare Marketing: From Glamour to Authenticity

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.
skincare

From Strategy to Success: The Journey to Profitability in Retail

This ebook will help retail marketing leaders begin to map a new journey to profitability — one that takes into consideration the new and emerging trends that are shaping the future of retail. Discover strategies designed to shift the focus from merely increasing revenue to enhancing profitability and ensuring sustainable growth.
From_Strategy_to_Success_The_Journey_to_Profitability_in_Retail
X
This ad will auto-close in 10 seconds