Skip to main content

Mile High Labs applies for UK market

a person posing for the camera
a close up of a flower

Mile High Labs has become one of the first companies to seek approval meant to ensure regulatory compliance to sell CBD products in the United Kingdom. The Broomfield, Colo.-based supplier of private label CBD and CBG products distributes globally through its European division in Belfast, Northern Ireland. 

In February, the country made it a requirement that any CBD product sold in the United Kingdom must be validated through a novel food application. After nearly 10 months fo preparation, Mile High Labs has submitted to the European Food Safety Authority and the UK Food Standards Agency for approval of its CBD isolate ingredient and CBD isolate-based finished products.

"This application was more complicated than usual because of the complexities associated with hemp-based products," said Wendi Young, vice president of regulatory and compliance at Mile High Labs. "It was necessary for us to address all of the concerns expressed by various regulatory agencies. We collaborated with experienced consultants from the UK to guarantee that our application met the expectations of both the EFSA as well as the FSA."

The application asks companies to submit information on how products would be tested, product specifications of the CBD isolate ingredient, hemp biomass intake controls, manufacturing controls and more. Mile High Labs has additionally reported to the organizations an assessment of the target population they would reach with their product, a combined intake evaluation and toxicological data that supports the safe consumption of CBD.

"This is a monumental day for Mile High Labs and the CBD industry as a whole," said Christian Hendriksen, vice president of international expansion at Mile High Labs. "Our novel food application is a key step in ensuring continued compliance for our customers, as well as our products, in the European market."

Most Popular Content

Costco Enhances Retail Media Strategy Through New Partnership

Learn how the deal supports Costco's long-term roadmap to scale personalization and unlock new growth in the space.
Costco

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
walgreens

Michael J. Fox Voices Real Canadian Superstore's Newest Ads

The campaign is the Loblaw banner's ode to Canadian unity and strength.
real canadian superstore commercial

Why Retail Media Hits Different at Dick’s Sporting Goods

Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.
Dick's Sporting Goods

Retail Media in a Tariff-Impacted Economy: How to Perform, Prove and Partner

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.
retail media and tariffs
X
This ad will auto-close in 10 seconds