Mendi’s new full-spectrum line targets recovery on-the-go
CBD brand Mendi is expanding its offerings, adding a new Core line of products containing full-spectrum CBD. Mendi’s Core line includes cream, tinctures and gummies.
The Core cream contains 500 mg of CBD in a 4-oz. jar and its designed to hydrate and moisturize skin while relieving deep tissue and joint pain for up to three hours. The Core day and night tinctures are meant to offer 1000 mg of full-spectrum CBD apiece while aiding wellness recovery, reducing inflammation and promoting healthy digestion and sleep. The Cor gummies are vegan and formulated with a high dose of 25 mg CBD per gummy to help tackle anxiety, Mendi said.
Mendi’s Core line joins its THC-free Base line, which is formulated for pro athletes with only CBD isolate. While still below the legal THC content limit of 0.3%, Mendi CEO and co-founder Rachael Rapinoe said it is designed to help with recovery for athletes who aren’t subject to testing.
"We came to market with our Base Line (THC-free) so our network of pro athletes could be in the fold from the very beginning,” Rapinoe told CBD Retail Insights. “The Base Line is safe for athletes who need to be WADA/IOC compliant, however, we're much more excited to bring full-spectrum recovery tools into the mix.”
Rapinoe noted that the full-spectrum offering brings more of the plant’s benefits to the products.
“Nothing beats full plant power. The combination of over a hundred different cannabinoids, terpenes and other whole plant elements truly make these blends unbeatable,” she said. “Full-spectrum hemp is whole plant extract for an entourage effect that you won't get with our Base line (CBD only) products. It's still legal in the U.S., TSA friendly and has less than .3% THC. For anyone not under a testing policy, we highly recommend incorporating our Core Line into your recovery regimen."
Products in the Core line range in price from $60 to $100.