Skip to main content

Mendi’s new full-spectrum line targets recovery on-the-go

salazar

CBD brand Mendi is expanding its offerings, adding a new Core line of products containing full-spectrum CBD. Mendi’s Core line includes cream, tinctures and gummies. 

The Core cream contains 500 mg of CBD in a 4-oz. jar and its designed to hydrate and moisturize skin while relieving deep tissue and joint pain for up to three hours. The Core day and night tinctures are meant to offer 1000 mg of full-spectrum CBD apiece while aiding wellness recovery, reducing inflammation and promoting healthy digestion and sleep. The Cor gummies are vegan and formulated with a high dose of 25 mg CBD per gummy to help tackle anxiety, Mendi said. 

Mendi’s Core line joins its THC-free Base line, which is formulated for pro athletes with only CBD isolate. While still below the legal THC content limit of 0.3%, Mendi CEO and co-founder Rachael Rapinoe said it is designed to help with recovery for athletes who aren’t subject to testing. 

"We came to market with our Base Line (THC-free) so our network of pro athletes could be in the fold from the very beginning,” Rapinoe told CBD Retail Insights. “The Base Line is safe for athletes who need to be WADA/IOC compliant, however, we're much more excited to bring full-spectrum recovery tools into the mix.”

Rapinoe noted that the full-spectrum offering brings more of the plant’s benefits to the products. 

“Nothing beats full plant power. The combination of over a hundred different cannabinoids, terpenes and other whole plant elements truly make these blends unbeatable,” she said. “Full-spectrum hemp is whole plant extract for an entourage effect that you won't get with our Base line (CBD only) products. It's still legal in the U.S., TSA friendly and has less than .3% THC. For anyone not under a testing policy, we highly recommend incorporating our Core Line into your recovery regimen."

Products in the Core line range in price from $60 to $100. 

Most Popular Content

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail

Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.
in-store gamification

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
walgreens

Path to Purchase Trends 2025, Part 2: Social Media, AI & More

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.
p2pi trends report

Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.
retail media
X
This ad will auto-close in 10 seconds