Medterra’s new gummies focus on benefits

5/6/2020

Medterra is expanding its offerings with a line of functional CBD gummies. The Irvine, Calif.-based company is introducing three varieties of gummy, with each gummy combining 25 mg of CBD with premium, benefits-focused ingredients.

The citrus-flavored Stay Alert Gummy includes CBD, ginkgo Biloba, guarana and green tea extract. The Keep Calm Gummy, available in tropical fruit flavor, combines CBD and L-theanine, which is meant to help promote relaxation without drowsiness. Finally, Medterra’s Sleep Tight Gummy is a strawberry-flavored combo of CBD, melatonin, chamomile, 5HTP, lemon balm and passionflower.

"After nine months of development, we are excited to raise the bar for CBD gummies," said Medterra CEO and co-founder, Jay Hartenbach. "With the highest CBD concentration on the market, our vegan-friendly gummies were designed to offer more than just the power of CBD. These gummies taste great and come without artificial flavors and high-fructose corn syrup."

The vegan gummies are sold on Medterra’s website in 30-count packages for $39.99, and the company said it plans to roll out two- and five-count offerings for $4.99 and $9.99, respectively, to various retailers.

The brand has been expanding recently. It also has launched an OTC-registered pain cream and broad-spectrum tinctures to join its portfolio of isolate tinctures, capsules, topicals and pet products.

Medterra also has been giving back. In an effort to support front-line workers, the company is planning to donate some $300,000 worth (15,000 units) of its 15-ml pure CBD tinctures (250 mg) to healthcare professionals. It has created a dedicated site for medical workers to fill out and enter proof of their badge and shipping information.

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