Skip to main content

Medterra’s new drops emphasize immunity

David Salazar
salazar

Medterra is not comfortable to rest on its laurels. The Irvine, Calif.-based company, on the heels of branching into broad-spectrum offerings and gummies, is introducing its Immune Boost Drops. The product combines the company’s CBD isolate with various ingredients meant to support a healthy immune system.

"Consumers are recognizing that your immune system performs much better if you are proactive rather than waiting until they are sick," said Medterra CEO and Co-Founder Jay Hartenbach. "To help, we have accelerated development of our Immune Boosting Blend that supports your immune response, while also helping fight immune system killers like stress and lack of sleep."

Medterra’s Immune Boost Drops, sold in 750-mg bottles, contain vitamin C and the company’s Immune Boost Blend, which includes elderberry, echinacea, ginger root and other ingredients to promote immune health.

The bottles carry a suggested retail price of $39.99, and the company noted the product is free of THC and GMOs. Medterra said it has begun including a free personal hand sanitizer in each order.

Most Popular Content

Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.
KPM has partnered with the IAB since 2021.

P-O-P Showcase: Best-in-Class Displays

Our latest display gallery presents a sampling of eye-catching and effective activations — for Skrewball, Moen, Pura, Billie and other brands.
Starlink

How Changing Drinking Habits Are Shaping No- and Low-Alcohol Beverage Demand

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.
Emma Versaw of Inmar

Costco's Retail Media Network Adds AI Onsite Ads

Find out how the retailer will use Moloco's deep learning technology to set the digital endcap.
Costco partners with Moloco

Discovering What Impacts Shoppers' Decisions in Seasonal Buying

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.
seasonal
X
This ad will auto-close in 10 seconds