Medterra targets immunity with new bundle

1/15/2021

Medterra’s latest CBD offering is looking to make immune support easier. The Irvine, Calif.-based company has unveiled its Immune Support Bundle, which includes two products that combine CBD with ingredients meant to help support the immune system.

The bundle contains Immune Boost Drops, a 30-ml tincture that contains 750 mg of CBD, ashwagandha and rishi mushroom, as well as elderberry, ginger and echinacea. Also in the bundle are Immune Boost Gummies, which come in three CBD strengths — 50, 125 and 750 mg —that deliver elderberry, vitamin C and zinc.

"Maintaining immune health and wellness is a yearlong effort, beyond cold and flu season. It's becoming increasingly more important and is an ongoing priority for Medterra," says Medterra CEO Jay Hartenbach. "This bundle is the first of its kind to provide a holistic, healthy way for our consumers to meet today's challenges while feeling their best."

The company noted that both products were formulated in cooperation with its medical advisory board to ensure they would provide comprehensive immune support while enhancing the ability to recover from illness.

The Medterra Immune Boost Bundle carries a suggested retail price of $54.99.

2026 Retailer Media Network Ratings: Brand, Agency Execs Grade Walmart, Amazon, Kroger & Others

Find out how 21 RMNs fared in this year’s report. Plus, see how CPG organizations are shifting budgets, structuring teams and preparing for what’s next in retail media.

Inside the Race to Win Shoppers in AI-Enabled Marketplace

As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.

P2PI's 2026 RMN Ratings Report

Members get exclusive access to our full report, featuring performance ratings for more retailer media networks from CPG brand and agency professionals, detailed findings on budget allocation and tactical priorities, and candid feedback from industry leaders.