Skip to main content

Medterra refreshes, grows its pet-focused collection

salazar

In an effort to keep its products fresh for pets, Medterra is adding to its Medterra Pets collection with all-natural chews and tinctures for cats and dogs, with a focus on need-specific offerings. 

“As a research-driven company, our data shows that pet parents are looking for safe and natural alternatives that can give their pets the best quality of life,” said Medterra CEO Jay Hartenbach. 

The company said the product line is clinically tested, formulated by veterinarians and compliant with National Animal Supplement Council standards. Medterra also recruited its medical ambassadors, including veterinarian Lisa Lippman, as advisory board members who provide industry-related counsel to the company. 

“Safety and efficacious products are our top concern for our Medterra community, and our Medterra Pets collection is no exception in meeting our strict standards,” Hartenbach said.

The collection includes CBD Chews in 10- and 30-count packs in two formulas — Calming and Joint Support — featuring such flavors as bacon, peanut butter and a new salmon option. Each non-GMO chew contains 10 mg of CBD and is grain- and THC-free. The collection also includes CBD tinctures in unflavored, beef and chicken varieties that contain organic MCT oil and organic natural flavors. Dosage strengths range from 150 mg to 750 mg per bottle. 
 

Most Popular Content

P2PI Names 40 Under 40 Class of 2025

The fourth annual awards program spotlights the next generation of leaders in commerce marketing.
p2pi 40 under 40 2025

Loblaw Advance Debuts Linear Multi-Touch Attribution Solution

Jamie Armstrong walked P2PI through the RMN's MTA model, which is designed to give advertisers the ability to measure across media types and platforms.
Loblaw Advance multi-touch attribution

Kroger Expands Off-Site Retail Media Capabilities

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.
kpm programmatic offsite

Grocery Retail Media Networks: A Journey ‘From Side Hustles to Strategic Engines’

Leaders from top companies weigh in on retail media’s evolution, ongoing priorities for both retailers and CPG brands, and what’s holding the industry back.
Grocery_Retail_Media_Networks

Oreo Turns Crosswalks Into Shoppable Experiences

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.
oreo walks
X
This ad will auto-close in 10 seconds