Medterra refreshes, grows its pet-focused collection

David Salazar
Managing Editor
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In an effort to keep its products fresh for pets, Medterra is adding to its Medterra Pets collection with all-natural chews and tinctures for cats and dogs, with a focus on need-specific offerings. 

“As a research-driven company, our data shows that pet parents are looking for safe and natural alternatives that can give their pets the best quality of life,” said Medterra CEO Jay Hartenbach. 

The company said the product line is clinically tested, formulated by veterinarians and compliant with National Animal Supplement Council standards. Medterra also recruited its medical ambassadors, including veterinarian Lisa Lippman, as advisory board members who provide industry-related counsel to the company. 

“Safety and efficacious products are our top concern for our Medterra community, and our Medterra Pets collection is no exception in meeting our strict standards,” Hartenbach said.

The collection includes CBD Chews in 10- and 30-count packs in two formulas — Calming and Joint Support — featuring such flavors as bacon, peanut butter and a new salmon option. Each non-GMO chew contains 10 mg of CBD and is grain- and THC-free. The collection also includes CBD tinctures in unflavored, beef and chicken varieties that contain organic MCT oil and organic natural flavors. Dosage strengths range from 150 mg to 750 mg per bottle.