Skip to main content

Medterra refreshes, grows its pet-focused collection

salazar

In an effort to keep its products fresh for pets, Medterra is adding to its Medterra Pets collection with all-natural chews and tinctures for cats and dogs, with a focus on need-specific offerings. 

“As a research-driven company, our data shows that pet parents are looking for safe and natural alternatives that can give their pets the best quality of life,” said Medterra CEO Jay Hartenbach. 

The company said the product line is clinically tested, formulated by veterinarians and compliant with National Animal Supplement Council standards. Medterra also recruited its medical ambassadors, including veterinarian Lisa Lippman, as advisory board members who provide industry-related counsel to the company. 

“Safety and efficacious products are our top concern for our Medterra community, and our Medterra Pets collection is no exception in meeting our strict standards,” Hartenbach said.

The collection includes CBD Chews in 10- and 30-count packs in two formulas — Calming and Joint Support — featuring such flavors as bacon, peanut butter and a new salmon option. Each non-GMO chew contains 10 mg of CBD and is grain- and THC-free. The collection also includes CBD tinctures in unflavored, beef and chicken varieties that contain organic MCT oil and organic natural flavors. Dosage strengths range from 150 mg to 750 mg per bottle. 
 

Most Popular Content

2025 Women of Excellence Winners

The Path to Purchase Institute is proud to announce the winners of its 10th annual Women of Excellence Awards.
wex 2025

Albertsons Runs Retail Media BOGO Deal

Albertsons Media Collective's Brian Monahan walks P2PI through the promotion, which matches CPG retail media investment with enterprise media dollars, and explains why recent changes in leadership have made it possible.
Albertsons

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

Trubar Raises Bar With Walmart Connect Campaign

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.
trubar walmart

Chomps Leans Into American Nostalgia With Immersive Pop-Up

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.
chomps
X
This ad will auto-close in 10 seconds