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Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
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Ulta Beauty Sees Growth in UB Media Brand Partners, Pilots CTV, Audio & Luxury Private Marketplace

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.
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Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.
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The Retail Media Reality Check: Separating False Promises from Performance

Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon.
Adam Skinner

Sephora Strengthens Data Strategy, Retail Insights

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.
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