CBD company Lord Jones has recruited some star power to help launch its latest product line. The Los Angeles-based company is partnering with Kristen Bell to develop, manufacture and distribute Happy Dance, a CBD skin care and personal care line aimed at a mainstream audience. 

"I first discovered Lord Jones CBD products two years ago and have been using them ever since," said Bell. "I was skeptical at first, but was quickly blown away by the quality, integrity and consistency in all of the products. When I met Lord Jones founders Rob & Cindy, we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point while maintaining the same trusted quality as the Lord Jones brand."

Happy Dance will debut later this year with various skin care and personal care offerings in convenient fomulations, the company said. Bell said that the products would focus on being able to easily integrate into users’ daily routines. 

"We couldn't imagine a better partner than Kristen," said Rob Rosenheck, founder and CEO of Lord Jones. “Kristen has a singular voice and has always been outspoken about what she loves and believes. Her passion, authenticity and kindness will be at the core of Happy Dance and make her the perfect messenger to bring CBD self-care to the mainstream." 

Bell is no stranger to brand-building. Along with her husband and fellow actor Dax Shepherd, Bell created Hello Bello, a line of family-focused products sold exclusively at Walmart.