Skip to main content

Lord Jones, Kristen Bell partner on CBD skin care line

salazar

CBD company Lord Jones has recruited some star power to help launch its latest product line. The Los Angeles-based company is partnering with Kristen Bell to develop, manufacture and distribute Happy Dance, a CBD skin care and personal care line aimed at a mainstream audience. 

"I first discovered Lord Jones CBD products two years ago and have been using them ever since," said Bell. "I was skeptical at first, but was quickly blown away by the quality, integrity and consistency in all of the products. When I met Lord Jones founders Rob & Cindy, we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point while maintaining the same trusted quality as the Lord Jones brand."

Happy Dance will debut later this year with various skin care and personal care offerings in convenient fomulations, the company said. Bell said that the products would focus on being able to easily integrate into users’ daily routines. 

"We couldn't imagine a better partner than Kristen," said Rob Rosenheck, founder and CEO of Lord Jones. “Kristen has a singular voice and has always been outspoken about what she loves and believes. Her passion, authenticity and kindness will be at the core of Happy Dance and make her the perfect messenger to bring CBD self-care to the mainstream." 

Bell is no stranger to brand-building. Along with her husband and fellow actor Dax Shepherd, Bell created Hello Bello, a line of family-focused products sold exclusively at Walmart. 
 

Most Popular Content

Albertsons' Roche: In-Store Unlocks New Opportunities to Rethink Retail Media Measurement

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.
Albertsons

Why Ahold Delhaize USA Is Going In-House for Its Retail Media Edge

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build. 
Bobby Watts Ahold

Why Lidl Keeps Its Distance From Retail Media, AI Pricing as Others Double Down

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.
Lidl

Data Language Gap Undermining Retail Media Progress and Potential

Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.
data language

Why Kroger Precision Marketing Wanted a Full-Funnel Reset

The shift has let KPM work more holistically with its merchandising partners in brand conversations.
Kroger
X
This ad will auto-close in 10 seconds