Skip to main content

Kannaway promotes one of its own to lead international efforts

salazar
a man wearing a suit and tie
Janne Heimonen

Nutraceutical brand Kannaway, a subsidiary of Medical Marijuana, has promoted Janne Heimonen to the role of managing director of international. Heimonen most recently was the company’s managing director of Kannaway’s European division, the region where the company sees its highest revenue. 

"Heimonen has brought great leadership and professional expertise to our team while leading our European Division to continued success," said Kannaway CEO Blake Schroeder. "We are confident that he will be just as successful with our entire International development and expansion and look forward to watching all that he accomplishes."

Heimonen brings more than 25 years of experience to the role, with particular expertise in the direct selling industry in Europe and the United States. His new position will add Russia, Kazakhstan and Kyrgyzstan, Kannaway’s latest regions, as well as dozens of other countries across Europe and Asia, to his purview. 

"I believe consumers should have the right to look after their own health and wellness and direct selling gives them expanded access to the products that may help them achieve that," Heimonen said. "I am excited to help Kannaway, a company with an impressive history of pioneering the market, play a big role in the comeback of the gift that is hemp."

Most Popular Content

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

P2PI Names 2025 Hall of Fame Inductees

From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.
P2PI 2025 hall of fame

Shell to Shut Down Volta's EV Charging, Media Network

Volta Media and its network of charging stations will be dismantled by the end of the year.
shell x volta

How Gallo Is Connecting Retail Media to the Physical Shelf

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.  
Gallo Vestcom

Top Retail Media Stories From July 2025

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.
retail media
X
This ad will auto-close in 10 seconds