Skip to main content

Kannaway promotes one of its own to lead international efforts

salazar
a man wearing a suit and tie
Janne Heimonen

Nutraceutical brand Kannaway, a subsidiary of Medical Marijuana, has promoted Janne Heimonen to the role of managing director of international. Heimonen most recently was the company’s managing director of Kannaway’s European division, the region where the company sees its highest revenue. 

"Heimonen has brought great leadership and professional expertise to our team while leading our European Division to continued success," said Kannaway CEO Blake Schroeder. "We are confident that he will be just as successful with our entire International development and expansion and look forward to watching all that he accomplishes."

Heimonen brings more than 25 years of experience to the role, with particular expertise in the direct selling industry in Europe and the United States. His new position will add Russia, Kazakhstan and Kyrgyzstan, Kannaway’s latest regions, as well as dozens of other countries across Europe and Asia, to his purview. 

"I believe consumers should have the right to look after their own health and wellness and direct selling gives them expanded access to the products that may help them achieve that," Heimonen said. "I am excited to help Kannaway, a company with an impressive history of pioneering the market, play a big role in the comeback of the gift that is hemp."

Most Popular Content

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
2026 shopper marketing predictions

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

See Inside Target's Design-Forward New York Concept Store

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.
target soho

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.
40U40

Kroger Ramps Up In-Store Retail Media With Screen Rollouts to 600 Stores

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.
kroger looma
X
This ad will auto-close in 10 seconds