Skip to main content

JustCBD adds MMA fighter Jon ‘Bones’ Jones as ambassador

The partnership will see Jones and JustCBD working together to promote existing products and develop new ones, as well as on consumer activations, fight ticket contests and product giveaways. 
salazar
text

JustCBD has landed a big name in mixed martial arts fighting as a brand ambassador. Light heavyweight champion Jon “Bones” Jones will. Be in a series of ads from the Miami-based CBD brand, highlighting its performance- and recovery-focused products. 

"We'd like to officially welcome Jon 'Bones' Jones to the JustCBD family," founder Hussein Rakine said. "This partnership excites us because we pride ourselves on creating our own lane in the crowded CBD space by being an innovative, disruptive and transparent brand. This is exactly what Jon Jones has done in his career as a fighter, so this alignment makes perfect sense as we create products that speak to every athlete."

The partnership will see Jones and JustCBD working together to promote existing products and develop new ones, as well as on consumer activations, fight ticket contests and product giveaways. 

JustCBD offers a range of products that includes gummies, topicals, bath bombs and pet treats. Jones will be promoting several of these offerings, including the Ultra Pain Relief Gel, CBD Gummies and CBD coconut oil. 

“I'm always looking to maximize my performance and my recovery and since I discovered JustCBD and their products — it's been a difference maker,” Jones said. “I hope this partnership will show athletes at all levels the benefits of quality CBD.”
 

Most Popular Content

Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.
gstv summer of drive

Duracell Redesigns Battery Shopping Experience at Walmart

Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.
Duracell battery center inside Walmart

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail

Target's Roundel Eyes Growth With New Tools, Precision Strategy

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.
target roundel

How Brands Like Clorox, Brita Build Personalization-at-Scale Frameworks

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.
Personalization
X
This ad will auto-close in 10 seconds