JustCBD adds MMA fighter Jon ‘Bones’ Jones as ambassador

JustCBD has landed a big name in mixed martial arts fighting as a brand ambassador. Light heavyweight champion Jon “Bones” Jones will. Be in a series of ads from the Miami-based CBD brand, highlighting its performance- and recovery-focused products. 

"We'd like to officially welcome Jon 'Bones' Jones to the JustCBD family," founder Hussein Rakine said. "This partnership excites us because we pride ourselves on creating our own lane in the crowded CBD space by being an innovative, disruptive and transparent brand. This is exactly what Jon Jones has done in his career as a fighter, so this alignment makes perfect sense as we create products that speak to every athlete."

The partnership will see Jones and JustCBD working together to promote existing products and develop new ones, as well as on consumer activations, fight ticket contests and product giveaways. 

JustCBD offers a range of products that includes gummies, topicals, bath bombs and pet treats. Jones will be promoting several of these offerings, including the Ultra Pain Relief Gel, CBD Gummies and CBD coconut oil. 

“I'm always looking to maximize my performance and my recovery and since I discovered JustCBD and their products — it's been a difference maker,” Jones said. “I hope this partnership will show athletes at all levels the benefits of quality CBD.”