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July 12 Gating Test

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Most Popular Content

Danone Recreates Coffeehouse Vibe at Home

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.
Danone Seasonal Coffeehouse Home'Rista program

Behind Albertsons' AI and Tech Transformation

CEO Susan Morris outlined four strategic priorities during the retailer's latest earnings call.
Albertsons

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
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Lowe's Scales Marketplace as Video Connects Digital Discovery to Stores

Lowe's is using Marketplace expansion, creators, and AI-driven video and visualization to turn digital engagement into measurable omnichannel growth.
Lowe's Joe Cano

Path to Purchase Institute Announces New Advisory Council to Guide the Future of Commerce Marketing

Board of senior commerce marketing leaders to help guide strategic priorities, content and programming for P2PI.
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