Introducing Path to Purchase Live: The Digital Experience

David Salazar
Managing Editor
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As brands and retailers continue to adapt to the constant flux in shopper needs the Path to Purchase Institute is retooling its Path to Purchase Live event. 

Enter Path to Purchase Live: The Digital Experience, a dynamic event experience that will seamlessly provide opportunities to learn, discuss and network, while fostering relationship-building and community for the industry.

Acknowledging travel restrictions and fluctuating effects of the pandemic’s Delta variant, Path to Purchase Live: The Digital Experience will be an enhanced, multifaceted virtual offering that allows the industry to attend safely and remotely, without sacrificing opportunities to interact and exchange ideas.

“We recognize that our audience’s needs continue to shift, and are adapting alongside them to better serve the industry’s leading marketers with actionable insights, thoughtful dialogue and networking exchanges,” said Eric Savitch, vice president, brand director, Path to Purchase Institute. “By attending Path to Purchase Live: The Digital Experience remotely from your headquarters or home office, you’ll have access to a unified, interactive event experience that combines education, inspiration and community.”

Focused on activating new consumer behaviors across the path to purchase spectrum, this fully remote digital experience will allow attendees to discover new strategies and tools that drive sales during these rapidly shifting times. On tap is a curated lineup of conference sessions, as well as access to a bonus content library, interactive chat features, breakout sessions, and live Q&A opportunities with event speakers and thought leaders. The integrated online platform also will allow digital attendees to tune in to our livestream broadcast, which will offer interactive experiences and interviews with industry experts from our pop-up studio during the event.

The expanded digital event will take place Nov. 2-4, 2021. Learn more and register now at