Skip to main content

Introducing Path to Purchase Live: The Digital Experience

salazar
text

As brands and retailers continue to adapt to the constant flux in shopper needs the Path to Purchase Institute is retooling its Path to Purchase Live event. 

Enter Path to Purchase Live: The Digital Experience, a dynamic event experience that will seamlessly provide opportunities to learn, discuss and network, while fostering relationship-building and community for the industry.

Acknowledging travel restrictions and fluctuating effects of the pandemic’s Delta variant, Path to Purchase Live: The Digital Experience will be an enhanced, multifaceted virtual offering that allows the industry to attend safely and remotely, without sacrificing opportunities to interact and exchange ideas.

“We recognize that our audience’s needs continue to shift, and are adapting alongside them to better serve the industry’s leading marketers with actionable insights, thoughtful dialogue and networking exchanges,” said Eric Savitch, vice president, brand director, Path to Purchase Institute. “By attending Path to Purchase Live: The Digital Experience remotely from your headquarters or home office, you’ll have access to a unified, interactive event experience that combines education, inspiration and community.”

Focused on activating new consumer behaviors across the path to purchase spectrum, this fully remote digital experience will allow attendees to discover new strategies and tools that drive sales during these rapidly shifting times. On tap is a curated lineup of conference sessions, as well as access to a bonus content library, interactive chat features, breakout sessions, and live Q&A opportunities with event speakers and thought leaders. The integrated online platform also will allow digital attendees to tune in to our livestream broadcast, which will offer interactive experiences and interviews with industry experts from our pop-up studio during the event.

The expanded digital event will take place Nov. 2-4, 2021. Learn more and register now at pathtopurchaselive.com.

Most Popular Content

Costco Enhances Retail Media Strategy Through New Partnership

Learn how the deal supports Costco's long-term roadmap to scale personalization and unlock new growth in the space.
Costco

Michael J. Fox Voices Real Canadian Superstore's Newest Ads

The campaign is the Loblaw banner's ode to Canadian unity and strength.
real canadian superstore commercial

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
walgreens

Why Retail Media Hits Different at Dick’s Sporting Goods

Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.
Dick's Sporting Goods

Retail Media in a Tariff-Impacted Economy: How to Perform, Prove and Partner

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.
retail media and tariffs
X
This ad will auto-close in 10 seconds