A new CBD brand, Healist Advanced Naturals, is hitting the market and positioning itself as a forward-thinking wellness brand. The New York-based company said its products are benefits-focused and all-natural. and feature organic, broad-spectrum CBD. 

Healist’s initial product line is focused on four benefit areas — calm, relief, sleep and well-being. Products include tinctures, balms, lotions and chews. The company said its products are cruelty free, non-GMO and free of THC. They also are packaged with sustainable materials, including ocean waste plastic. Healist said it’s targeting an expansion into brick-and-mortar stores by the end of the year. 

The brand was co-founded by marketing specialist Michael Bryce, who is global chief marketing officer, and serial entrepreneur Lisa Raggiri, who is serving as U.S. chief marketing officer. The two are eyeing a global launch and product expansions while focusing on consumers’ needs. 

“In today’s technology and social media driven era, companies need to focus on the power of customer experiences, and this means being truly omnichannel,” Raggiri said. “By having a presence not only online and through e-commerce platforms, but also in traditional brick-and-mortar stores, Healist is truly consumer-focused and dedicated to reaching the masses – wherever they may be.”

The company said that also is focused on transparency, triple-testing its products and posting results on its website for every product batch. 

“The combination of natural yet potent ingredients backed by science, rigorous testing, a commitment to sustainability and a consumer-first mindset, are what set us apart from those who have come before us and those who will follow,” Bryce said. “Our goal is to develop products that people believe in and that make them feel good, and we are excited for the chance to make a positive impact in people’s lives.”

The founders noted that because the launch comes in the midst of the COVID-19 pandemic, they are planning to donate one dollar for every order on its website in March, April and May to the NYC COVID-19 Response and Impact fund with a $5,000 minimum donation.