Green Roads eyes natural sleep market with new CBN products

9/16/2020

Green Roads is looking to get a foothold in the sleep category with six new SKUs, many of which combine CBD with cannabinol, or CBN. The new products include gummies, capsules and ingestible oils, and several use the company’s proprietary “Sweet Sleep” formula that includes CBN.

"Sleep is connected to every part of our health, from physical recovery and energy to emotional balance and positive outlook," said Laura Fuentes, CEO of Green Roads. "Our products are a healthy, non-narcotic way to help support better sleep for our customers, especially when current events are serving as a constant source of stress."

Among the new offerings is the Green Roads Sweet Sleep Formula, sold as a liquid tincture with melatonin, CBD and CBN oil in. 30-ml bottle, as well as Green Roads Sweet Sleep Nightly Doses, sold in singles or 12-packs of single servings of the Sweet Sleep formula Additionally, the company is introducing Green Roads Sleepy Zs, a new version of its classic gummy featuring a new formula and melatonin. The blackberry-flavored gummies are sold in 2-count packets or 30-count jars.

The new products join Green Roads CBD Sleep Capsules, which the company launched earlier this year. The vegan capsules contain 5 mg melatonin and 25 mg CBD.

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