Skip to main content

Gel Cap Concepts adds business development, sales exec

salazar

Arizonan CBD soft gel manufacturer Gel Cap Concepts is growing its ranks. The Phoenix-based company has named Rachel Simon its manager of business development and sales for its line of hemp and CBD products, which includes the Desert Azee brand.

In her new role, Simon is charged with helping grow Gel Cap Concepts’ brands, as well as its private-label business. She joins the company from Nature’s Medicine dispensary, where she was a manager. The company noted that Simon’s experience as a medical marijuana patient with scoliosis offers her unique insight into the benefit of hemp-derived products.

"I've been fortunate that I've been able to work in an industry that provides so many benefits to so many people," Simon said. "I am thrilled to join Gel Cap Concepts and work with Desert Azee to help others discover this exemplary brand and its amazing quality."

The company’s flagship Desert Azee brand offers a line of premium hemp-derived CBD products with a full-spectrum offering. The Desert Azee selection includes gel caps, salves, aloe jelly, tincture, organic infused fruits, lip balms and dog treats. The company is in the process of sourcing pre-rolls for the brand. 

Beyond Desert Azee, Gel Cap Concepts said that it offers a variety of products with CBD isolate, full-spectrum hemp and broad-spectrum hemp. 

Most Popular Content

Meet the 2026 Retail Media Award Winners

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.
RMA 2026

Clorox Uses TikTok to Test New Scents

The company’s Pine-Sol brand turns to social media to get consumers’ thoughts on newest innovation.
Pine-Sol

Sam's Club Taps Membership, Jason Sudeikis for Major Transformation

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.
sam's club 2026 exterior

Ulta Beauty Unveils Exclusive Summer Partnership with DC's 'Supergirl'

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.
supergirl x ulta

P2PI Announces 2026 Retail Media Award Winners

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.
retail media awards 2026
X
This ad will auto-close in 10 seconds