Skip to main content

Gel Cap Concepts adds business development, sales exec

salazar

Arizonan CBD soft gel manufacturer Gel Cap Concepts is growing its ranks. The Phoenix-based company has named Rachel Simon its manager of business development and sales for its line of hemp and CBD products, which includes the Desert Azee brand.

In her new role, Simon is charged with helping grow Gel Cap Concepts’ brands, as well as its private-label business. She joins the company from Nature’s Medicine dispensary, where she was a manager. The company noted that Simon’s experience as a medical marijuana patient with scoliosis offers her unique insight into the benefit of hemp-derived products.

"I've been fortunate that I've been able to work in an industry that provides so many benefits to so many people," Simon said. "I am thrilled to join Gel Cap Concepts and work with Desert Azee to help others discover this exemplary brand and its amazing quality."

The company’s flagship Desert Azee brand offers a line of premium hemp-derived CBD products with a full-spectrum offering. The Desert Azee selection includes gel caps, salves, aloe jelly, tincture, organic infused fruits, lip balms and dog treats. The company is in the process of sourcing pre-rolls for the brand. 

Beyond Desert Azee, Gel Cap Concepts said that it offers a variety of products with CBD isolate, full-spectrum hemp and broad-spectrum hemp. 

Most Popular Content

Costco Enhances Retail Media Strategy Through New Partnership

Learn how the deal supports Costco's long-term roadmap to scale personalization and unlock new growth in the space.
Costco

Michael J. Fox Voices Real Canadian Superstore's Newest Ads

The campaign is the Loblaw banner's ode to Canadian unity and strength.
real canadian superstore commercial

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
walgreens

Why Retail Media Hits Different at Dick’s Sporting Goods

Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.
Dick's Sporting Goods

Retail Media in a Tariff-Impacted Economy: How to Perform, Prove and Partner

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.
retail media and tariffs
X
This ad will auto-close in 10 seconds