Skip to main content

Gel Cap Concepts adds business development, sales exec

salazar

Arizonan CBD soft gel manufacturer Gel Cap Concepts is growing its ranks. The Phoenix-based company has named Rachel Simon its manager of business development and sales for its line of hemp and CBD products, which includes the Desert Azee brand.

In her new role, Simon is charged with helping grow Gel Cap Concepts’ brands, as well as its private-label business. She joins the company from Nature’s Medicine dispensary, where she was a manager. The company noted that Simon’s experience as a medical marijuana patient with scoliosis offers her unique insight into the benefit of hemp-derived products.

"I've been fortunate that I've been able to work in an industry that provides so many benefits to so many people," Simon said. "I am thrilled to join Gel Cap Concepts and work with Desert Azee to help others discover this exemplary brand and its amazing quality."

The company’s flagship Desert Azee brand offers a line of premium hemp-derived CBD products with a full-spectrum offering. The Desert Azee selection includes gel caps, salves, aloe jelly, tincture, organic infused fruits, lip balms and dog treats. The company is in the process of sourcing pre-rolls for the brand. 

Beyond Desert Azee, Gel Cap Concepts said that it offers a variety of products with CBD isolate, full-spectrum hemp and broad-spectrum hemp. 

Most Popular Content

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

P2PI Names 2025 Hall of Fame Inductees

From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.
P2PI 2025 hall of fame

Top Retail Media Stories From July 2025

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.
retail media

Shell to Shut Down Volta's EV Charging, Media Network

Volta Media and its network of charging stations will be dismantled by the end of the year.
shell x volta

What Shopper Marketers Need to Know About Back-to-School 2025

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.
BTS 2025
X
This ad will auto-close in 10 seconds