Skip to main content

Fire Organix’s CBD Nano Concentrate aims to boost bioavailability

salazar

Chico, Calif.-based Fire Organix is taking its experience in developing water-soluble CBD for wholesale and retail to a new consumer-focused product. The company’s CBD Nano Concentrate, which contains 15 mg of CBD in a 1-ml package, is designed to offer a more efficient delivery method for the cannabinoid. 

"Fire Organix CBD Nano Concentrate is unlike conventional CBD oils," said Britt Johnson, founder and CEO of Fire Organix. "Our unique process results in a water-soluble liquid CBD product that is significantly more bioavailable than other CBD products. This means a better, more effective product."

The company noted that a 2016 study on bioavailability, published in the journal Cannabis and Cannabinoid Research, found that orally administered CBD oils tend to have low bioavailability of CBD. However, research dating to 2007 has found that water-soluble nanoemulsions can improve oral bioavailability by as much as 800%. While most nanoemulsions offer oil-in-water emulsions of 100-500 nanometers, Fire Organix said its nanoemulsions are in the range of 10-50 nanometers. 

Fire Organix is positioning the CBD Nano Concentrate as a solution for consumers looking to incorporate CBD into their supplement regimen. The single-serve product is packaged in light-refracting vials with tamper-evident seals, and it can be added to any beverage or liquid. The product currently is sold online in five-packs, which sell for $18.99. 

Most Popular Content

Meijer Expands Grocery Format Store Footprint

Learn about the retailer's smaller location, which will still include grocery staples and a fuel station.
Meijer Grocery store rendering

Inside Chobani's Full-Funnel Campaign With U.S. Soccer

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Mondelez Case Study: 'Converting Reach Into Revenue With In-Store Activation'

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.
Sargento

Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum.
reese's oreo cups anniversary campaign

C&S Wholesale Grocers Claims Majority Ownership Over Winn-Dixie

Move ensures that Winn-Dixie's growth plans thrive by providing long-term solutions to structural costs and supply chain capabilities.
winn-dixie storefront
X
This ad will auto-close in 10 seconds