Skip to main content

Fire Organix’s CBD Nano Concentrate aims to boost bioavailability

salazar

Chico, Calif.-based Fire Organix is taking its experience in developing water-soluble CBD for wholesale and retail to a new consumer-focused product. The company’s CBD Nano Concentrate, which contains 15 mg of CBD in a 1-ml package, is designed to offer a more efficient delivery method for the cannabinoid. 

"Fire Organix CBD Nano Concentrate is unlike conventional CBD oils," said Britt Johnson, founder and CEO of Fire Organix. "Our unique process results in a water-soluble liquid CBD product that is significantly more bioavailable than other CBD products. This means a better, more effective product."

The company noted that a 2016 study on bioavailability, published in the journal Cannabis and Cannabinoid Research, found that orally administered CBD oils tend to have low bioavailability of CBD. However, research dating to 2007 has found that water-soluble nanoemulsions can improve oral bioavailability by as much as 800%. While most nanoemulsions offer oil-in-water emulsions of 100-500 nanometers, Fire Organix said its nanoemulsions are in the range of 10-50 nanometers. 

Fire Organix is positioning the CBD Nano Concentrate as a solution for consumers looking to incorporate CBD into their supplement regimen. The single-serve product is packaged in light-refracting vials with tamper-evident seals, and it can be added to any beverage or liquid. The product currently is sold online in five-packs, which sell for $18.99. 

Most Popular Content

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
2026 shopper marketing predictions

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

See Inside Target's Design-Forward New York Concept Store

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.
target soho

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.
40U40

Kroger Ramps Up In-Store Retail Media With Screen Rollouts to 600 Stores

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.
kroger looma
X
This ad will auto-close in 10 seconds