Skip to main content

Fire Organix’s CBD Nano Concentrate aims to boost bioavailability

salazar

Chico, Calif.-based Fire Organix is taking its experience in developing water-soluble CBD for wholesale and retail to a new consumer-focused product. The company’s CBD Nano Concentrate, which contains 15 mg of CBD in a 1-ml package, is designed to offer a more efficient delivery method for the cannabinoid. 

"Fire Organix CBD Nano Concentrate is unlike conventional CBD oils," said Britt Johnson, founder and CEO of Fire Organix. "Our unique process results in a water-soluble liquid CBD product that is significantly more bioavailable than other CBD products. This means a better, more effective product."

The company noted that a 2016 study on bioavailability, published in the journal Cannabis and Cannabinoid Research, found that orally administered CBD oils tend to have low bioavailability of CBD. However, research dating to 2007 has found that water-soluble nanoemulsions can improve oral bioavailability by as much as 800%. While most nanoemulsions offer oil-in-water emulsions of 100-500 nanometers, Fire Organix said its nanoemulsions are in the range of 10-50 nanometers. 

Fire Organix is positioning the CBD Nano Concentrate as a solution for consumers looking to incorporate CBD into their supplement regimen. The single-serve product is packaged in light-refracting vials with tamper-evident seals, and it can be added to any beverage or liquid. The product currently is sold online in five-packs, which sell for $18.99. 

Most Popular Content

Inside Alcohol Delivery: Distilling Insights That Matter

October 30, 2025 Webinar: Get the insights you need to unlock growth in alcohol delivery. Register today.
Inside_Alcohol_Delivery_Distilling_Insights_That_Matter

Why Lidl Keeps Its Distance From Retail Media, AI Pricing as Others Double Down

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.
Lidl

Albertsons' Roche: In-Store Unlocks New Opportunities to Rethink Retail Media Measurement

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.
Albertsons

Walmart Ushers in 'Agentic Commerce' Through OpenAI Partnership

From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience.
walmart x open AI

The Two-Hour Economy: How Grocery Shoppers Are Rewriting the Rules of Retail

VML's Hugh Fletcher explains how the appetite for in-store immediacy and strategic use of technology is having an effect across channels.
Hugh Fletcher of VML Enterprise Solutions
X
This ad will auto-close in 10 seconds