Skip to main content

Fire & Flower adds private-label CBD wellness brand

salazar

Canadian cannabis retailer Fire & Flower is bringing a wellness-focused private label brand to market with Revity CBD. The product, which is set to launch on Aug. 14 at Fire & Flower stores in Saskatchewan, is the retailer’s attempt to capitalize on a favorable supply chain it said allows for private wholesale distribution through its parent company’s Open Fields Distribution business. 

The brand will initially feature CBD oil product formats via its commercial arrangement with WeedMD, which will package and ship Revity CBD products to Open Fields Distribution and Fire & Flower. The retailer will augment the lineup in the coming months

"Fire & Flower has identified key consumer insights that has led us to launch a health and wellness-focused product brand in the underserved market of regulated CBD products," shared Trevor Fencott, CEO of Fire & Flower. "We have focused on launching this product in the province of Saskatchewan and will look for opportunities to expand the brand both across Canada and internationally, as new markets emerge. The private label product strategy is consistent with our core focus on technology-enabled cannabis retailing and creating opportunities in this area of the supply chain."

The company said it used consumer insights on product formulation, target consumer segments, price and format gleaned via the Hifyre Digital Retail and Analytics Platform. 

Most Popular Content

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail

Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.
in-store gamification

Walgreens Shifts In-Store Media Strategy

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.
walgreens

Path to Purchase Trends 2025, Part 2: Social Media, AI & More

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.
p2pi trends report

Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.
retail media
X
This ad will auto-close in 10 seconds