Skip to main content

Entoura acquires Atalo Holdings 

salazar

Organic hemp oil producer Entoura is growing its portfolio. The Nashville, Tenn.-based company is acquiring Atalo Holdings, an agriculture and biotech firm based in Kentucky and focused on research, development and production of industrial hemp. The companies did not disclose terms. 

Entoura said it plans to use Atalo’s existing brands and product to grow its product offerings and offer private label services, including industrial hemp genetics, flower and hemp oil extraction. Atalo has been cultivating hemp since the 1800s, the companies said, noting that its ability to produce food-grade hemp products would be a boon to Entoura’s supply chain. 

"Entoura is committed to sustainable and trustworthy products that leverage the benefits of the renowned hemp plant. Bringing Atalo onboard, with its rich history of innovation in hemp, brings us closer to achieving that goal," said Kevin Murray, Entoura founder and CEO. "Atalo's incredible legacy in hemp cultivation, innovation and advocacy is truly inspirational, and we look forward to continuing that story."


 

Most Popular Content

Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.
in-store exectution

Kroger Consolidates Media, Loyalty and Insights Under RMN

New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.
KPM unifies teams

Duracell Redesigns Battery Shopping Experience at Walmart

Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.
Duracell battery center inside Walmart

What Shopper Marketers Need to Know About Back-to-School 2025

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.
BTS 2025

Kroger Expands In-Store Media Solutions

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.
Kroger Barrows Connected Store Thumbnail
X
This ad will auto-close in 10 seconds