Skip to main content

Entoura acquires Atalo Holdings 

salazar

Organic hemp oil producer Entoura is growing its portfolio. The Nashville, Tenn.-based company is acquiring Atalo Holdings, an agriculture and biotech firm based in Kentucky and focused on research, development and production of industrial hemp. The companies did not disclose terms. 

Entoura said it plans to use Atalo’s existing brands and product to grow its product offerings and offer private label services, including industrial hemp genetics, flower and hemp oil extraction. Atalo has been cultivating hemp since the 1800s, the companies said, noting that its ability to produce food-grade hemp products would be a boon to Entoura’s supply chain. 

"Entoura is committed to sustainable and trustworthy products that leverage the benefits of the renowned hemp plant. Bringing Atalo onboard, with its rich history of innovation in hemp, brings us closer to achieving that goal," said Kevin Murray, Entoura founder and CEO. "Atalo's incredible legacy in hemp cultivation, innovation and advocacy is truly inspirational, and we look forward to continuing that story."


 

Most Popular Content

P&G Expands Retailer Conversations Beyond Pricing, Promotions

CFO Andre Schulten says innovation and media spending are important parts of the shared mission.
P&G

P2PI Events

Mark your calendar for Path to Purchase Institute events in 2026 and 2027. Members receive discounts on registration.
logo

2026 OmniShopper Awards Winners

Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact.
OmniShopper Awards

Hall of Fame Profile: Matthew Wheeler, Kimberly-Clark

His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.
Matthew Wheeler teaser

How Mondelez Changed Promotions to Drive Incrementality

The manufacturer also is planning an Oreo relaunch in 2027.
Oreo "Twist Lick Vote" 2026 campaign
X
This ad will auto-close in 10 seconds