Skip to main content

Entoura acquires Atalo Holdings 

salazar

Organic hemp oil producer Entoura is growing its portfolio. The Nashville, Tenn.-based company is acquiring Atalo Holdings, an agriculture and biotech firm based in Kentucky and focused on research, development and production of industrial hemp. The companies did not disclose terms. 

Entoura said it plans to use Atalo’s existing brands and product to grow its product offerings and offer private label services, including industrial hemp genetics, flower and hemp oil extraction. Atalo has been cultivating hemp since the 1800s, the companies said, noting that its ability to produce food-grade hemp products would be a boon to Entoura’s supply chain. 

"Entoura is committed to sustainable and trustworthy products that leverage the benefits of the renowned hemp plant. Bringing Atalo onboard, with its rich history of innovation in hemp, brings us closer to achieving that goal," said Kevin Murray, Entoura founder and CEO. "Atalo's incredible legacy in hemp cultivation, innovation and advocacy is truly inspirational, and we look forward to continuing that story."


 

Most Popular Content

2026 Shopper Marketing Predictions: What’s Shaping the Next Era of Commerce

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.
2026 shopper marketing predictions

Institute Events

Mark your calendar for Path to Purchase Institute events in 2026.
logo

Showcasing the 40 Under 40 Class of 2025

We are proud to present profiles of the winners in this fourth annual awards program. This talented group of rising leaders, nominated by their peers and selected by our editors, is redefining the future of commerce marketing. Learn more about these impressive individuals here.
40U40

2025 OmniShopper Awards Winners

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.
2025 omnishopper awards

What Shoppers Really Want in 2026

SheSpeaks’ Aliza Freud and Pathformance’s Elizabeth Johnson unpack the shifting consumer mindset and what it means for brands in the year ahead.
SheSpeaks_Pathformance
X
This ad will auto-close in 10 seconds